SALES MANAGER – IMPULSE CHANNEL

Description

Location: Southern Madrid Work Model: Hybrid Contract Type: Permanent Working Hours: Full-time Schedule: Monday to Friday, 9:00–18:00, with flexible start time Compensation: Attractive fixed salary \+ variable bonus Expected Start Date: September 2026 ABOUT THE COMPANY A well-established national company in the food and fast-moving consumer goods (FMCG) sector, specializing in the manufacturing and distribution of high-turnover products. The organization has a strong market presence, a diversified product portfolio, and a business model that combines proprietary brands with the distribution of products from leading manufacturers. Currently, it seeks to hire a professional to lead its commercial activities in Madrid and further drive growth within the Impulse Channel. THE CHALLENGE The selected candidate will be responsible for directing the commercial strategy for the region, leading the sales team, and ensuring achievement of revenue, profitability, and market development targets. This is a highly field-oriented role involving direct customer contact and responsibility for a sales team of 6–10 people. The position reports directly to the Regional Sales Director. KEY RESPONSIBILITIES * Lead, mentor, and develop the sales team by setting clear objectives and continuously monitoring their performance. * Design and implement commercial plans aimed at increasing sales, improving profitability, and expanding the company’s presence in the assigned territory. * Analyze individual and collective team results, identify deviations, and define corrective actions. * Regularly accompany sales representatives on customer visits, routes, and negotiations. * Directly manage strategic accounts of the delegation and participate in highly relevant negotiations. * Identify new business opportunities, potential customers, growth areas, and shifts in market behavior. * Ensure proper implementation of commercial actions, promotions, and agreements at points of sale. * Monitor budgets, sales forecasts, margins, activity KPIs, and target achievement. * Collaborate closely with Marketing, Trade Marketing, Operations, and Logistics departments. * Improve commercial processes and promote a culture centered on tracking, accountability, and results orientation. We seek a candidate with solid experience in commercial leadership roles, accustomed to managing teams and developing business in demanding, highly results-driven environments. Required Qualifications: * Minimum five years of commercial experience, including direct responsibility for sales teams. * Background in food, beverage, distribution, or FMCG companies. * Experience in impulse products, snacks, high-turnover food items, or capillary distribution is particularly valued. * Experience working with direct-sales networks and field-based sales teams. * Ability to interpret commercial data and translate it into concrete decisions and action plans. * Experience in negotiation, management of key accounts, and opening new business opportunities. * Willingness to accompany the team, visit customers, and travel regularly within the assigned territory. * University degree or equivalent qualification. KEY COMPETENCIES * Hands-on, demanding leadership. * Ability to develop and motivate teams. * Goal- and profitability-oriented mindset. * Commercial vision and analytical capability. * Skill in identifying deviations and acting swiftly. * Negotiation and influencing skills. * Organization, autonomy, and planning ability. * Strong customer and point-of-sale orientation. Permanent contract. * Stable project within an established and growing company. * Competitive fixed salary plus variable compensation tied to objectives. * Company car and fuel card. * Mobile phone. * Meal vouchers. * Flexible compensation system. * Hybrid work model compatible with the commercial and face-to-face nature of the role. * Autonomy to propose improvements and launch new initiatives. * Real opportunities for professional development within the organization. * Join a dynamic, collaborative environment focused on continuous improvement. If you have experience leading commercial teams, enjoy mentoring people in the field, and know how to turn data into actionable initiatives that deliver results, this could be an excellent opportunity to further advance your career.