CRO Manager - DTC

Description

Job Summary: We are seeking a CRO Manager with an analytical mindset to drive business growth through continuous optimization of the e-commerce funnel and experimentation. Key Highlights: 1. Design the CRO strategy and lead A/B testing experimentation. 2. Collaborate closely with Marketing, Ecommerce, and Growth teams. 3. Opportunity for growth and impact within a values-driven project. **About the Role** We are looking for a highly analytical and funnel-obsessed **CRO Manager**, who will drive business growth by continuously improving conversion rates. This role is part of the Growth team and will report directly to the **Head of Growth**, who defines the overall strategy. The CRO Manager will be responsible for translating that strategy into a robust roadmap of funnel experimentation and optimization. **Responsibilities:** * Design the CRO strategy aligned with the Head of Growth. * **Identify improvement opportunities across the entire e-commerce funnel:** * + Home + PLPs / Categories + PDPs + Cart & Checkout * Define, prioritize, and manage an **experimentation roadmap (A/B testing)**. * Formulate clear, data-driven improvement hypotheses (UX, copy, pricing, bundles, trust signals, etc.). * Analyze test results and funnel performance metrics: * + CVR + AOV + Revenue per visitor + Funnel drop-off rates * Translate insights into actionable learnings to scale across all markets. * Collaborate very closely with: * + Ads / Performance Marketing team (message alignment, landing pages, and traffic) + Email Marketing & Retention lead (lifecycle coherence and LTV) * Be the **owner of funnel learning**, ensuring every test generates clear, business-relevant insights. **You’ll collaborate with:** * **Ecommerce Manager**: responsible for operational execution on Shopify (test implementation, store changes, product and merchandising updates). The CRO defines what to test and why; the Ecommerce Manager executes. * **Paid Media Manager**: ongoing collaboration to ensure consistency between acquisition and conversion—optimizing landing pages, messaging, and traffic quality. * **Head of Growth**: strategic prioritization and alignment on business impact. **What We’re Looking For** * Prior experience in **DTC (Direct-to-Consumer) companies**. * Essential proficiency in **Shopify**. * Highly analytical profile, obsessed with metrics and performance. * Ability to translate data into clear business hypotheses. * **Strong understanding of the full e-commerce funnel.** * Curious, rigorous, and highly impact-oriented individual. **What We Offer** * Health insurance, meal vouchers, transportation allowance, and childcare support * Remote work with flexible hours * Variable compensation based on objectives * Guaranteed career growth aligned with company expansion If you’re passionate about E-commerce and Marketing, this is a unique opportunity to make an impact and join a values-driven project. We are a company where every team member is an All Star in their function. Are you an All Star? We want you!