Marketing Specialist

Description

Summary: The Marketing Specialist will optimize marketing strategies for undergraduate programs, managing multiple projects, data analysis, campaign execution, content strategy, and cross-department collaboration. Highlights: 1. Optimize undergraduate marketing funnel and enhance student engagement 2. Collaborate across departments for a seamless student journey 3. Develop content strategies and execute marketing campaigns DESCRIPTION Position Overview: The Marketing Specialist will support the Undergraduate Candidate Engagement \& Funnel Optimization Manager in optimizing marketing strategies for undergraduate programs. This role requires a multitasker with the ability to manage multiple projects simultaneously, balancing data analysis, campaign execution, content strategy, and cross\-department collaboration to enhance student engagement, conversion, and retention. Key Responsibilities: * Undergraduate Candidate Engagement \& Funnel Optimization Management: Assist in analyzing and optimizing all stages of the undergraduate marketing funnel (awareness, consideration, conversion, retention. Implement lead generation and nurturing strategies using CRM and automation tools. * Data Analysis \& Reporting: Monitor and analyze funnel performance to identify and activate improvements. Generate reports with actionable insights to refine strategies and maximize conversion. * Cross\-Department Collaboration: Work with Alumni, Student Services, and Financial Aid teams to ensure a seamless student journey. Align marketing efforts with institutional goals. * Content Strategy \& Commercial Materials Across the Student Journey: * Collaborate with Global Markets, Student Services, Admissions, Careers, and other teams to develop content strategies that support candidates in their decision\-making process. Create promotional materials, fair collateral, and creative content for international markets, including student portals and external media strategy across regions. * Campaign Execution: Plan and manage undergraduate marketing campaigns, ensuring timely delivery and alignment with broader strategies. Oversee daily campaign operations. * Student Retention \& Engagement: Support initiatives to enhance retention through feedback collection, engagement programs, and student experience improvements. * Innovation \& Adaptation: Stay updated on trends in student behavior and marketing technology, suggesting new tactics to optimize the funnel. REQUIREMENTS Qualifications: * Master’s degree from a top university in Marketing, Business Administration, or a related field preferred. * 3\+ years of experience in marketing, preferably in higher education or a related industry. * Strong analytical skills and experience with market research and data analysis. * Excellent communication and interpersonal skills. * Experience in developing and executing strategic marketing plans. * Ability to work effectively in a cross\-functional team environment. * Strong project management skills. * Creative thinking and problem\-solving abilities.