Job Summary: We are seeking an SEO expert with experience in technical and content audits, implementation of strategies for both traditional and generative search engines, and creation of optimized content. Key Highlights: 1. Lead SEO, AEO, and GEO strategies in an innovative environment. 2. Collaborate on content optimization for diverse platforms. 3. Design digital PR and link-building strategies to strengthen authority. #### **Brand:** **The Cocktail** #### **Capability:** **MarComms** #### **Location:** **Madrid****,** **Spain** #### **Last Updated:** **4/23/2026** #### **Requisition ID:** **14998** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. *The world of SEO has changed, and therefore we know our projects must adapt to this new reality: consumers no longer search online only—they also use search engines powered by artificial intelligence or social media—so our strategy must adapt accordingly.* **Responsibilities** * Conduct technical and content SEO audits. * Implement optimization strategies for both traditional search engines and generative engines (e.g., ChatGPT, Gemini). * Create and optimize content to improve rankings for SEO / AEO / GEO. * Perform keyword research and competitive analysis. * Monitor and analyze ranking performance, and produce KPI reports with actionable insights. * Collaborate with other teams to produce relevant, engaging, and optimized content for various platforms, including short-form video and social search. * Design digital PR and link-building strategies with media outlets, communities, and influencers to strengthen domain reputation and authority. * Experiment with discovery formats and algorithms on social platforms. * Analyze visibility beyond organic traffic: AI-generated responses, social interactions, and non-branded conversions. **If you’re passionate about SEO, the evolution of content in the age of artificial intelligence, and new forms of digital discovery, we want to meet you.** **Requirements** * At least 3\-4 years of experience in the core responsibilities described above. * Recent interest in or hands-on experience with emerging search platforms. * Experience with some of the following tools: Screaming Frog, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. * Advanced English proficiency We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
David Muñoz
Indeed · HR
David Muñoz
Indeed · HR
