PAID MEDIA AND CONVERSION CHANNELS MANAGER

Description

Position Summary: We are seeking a specialist in Paid Media and digital acquisition channel management to plan, execute, optimize, and report on advertising campaigns in digital advertising environments with strategic rigor. Key Highlights: 1. End-to-end management of Paid Media and conversion channels. 2. Results-oriented, with technical expertise and operational capability. 3. Strategic coordination with creative, web, and commercial teams. Paid Media and Conversion Channels Manager **WhatsApp Business · TikTok Ads · Google Ads · Meta Ads** 1\. Job Context **We seek to hire a specialist in** Paid Media and digital acquisition channel management\*, capable of comprehensively handling the planning, execution, optimization, and reporting of campaigns across digital advertising environments. The goal is to bring onboard a professional with strategic judgment, technical mastery, and operational capacity to manage acquisition, conversion, remarketing, and commercial opportunity generation campaigns via **Google Ads, Meta Ads, TikTok Ads, and WhatsApp Business**, treating these channels as integrated components of a unified sales funnel. We are not looking solely for a technician who activates campaigns, but rather for a professional who can interpret data, identify opportunities, propose improvements, optimize budgets, and coordinate with creative, web, and commercial teams to maximize results for each client. 2\. Position Title **Paid Media and Digital Conversion Channels Manager** May also be referred to internally as: **Paid Media Manager / Performance Marketing Specialist** 3\. Primary Objective of the Role The primary objective is to **manage and optimize performance-driven digital advertising campaigns**, ensuring every action aligns with clients’ commercial and communication goals. The candidate must have particular expertise in the following channels: **Google Ads**, including Search, Display, Remarketing, Performance Max, YouTube Ads, and lead-generation campaigns. **Meta Ads**, including Facebook and Instagram Ads, traffic, engagement, lead, conversion, remarketing, and local or national acquisition campaigns. **TikTok Ads**, including reach, traffic, lead, conversion, and brand awareness campaigns adapted to the platform’s native language and user behavior. **WhatsApp Business**, both operationally and commercially — including setup, basic automation, contact tagging, response management, conversational funnels, and integration with acquisition campaigns. 4\. Key Responsibilities4\.1\. Paid Media Strategy The selected candidate will design each client’s advertising strategy based on their objectives, budget, industry, target audience, and funnel stage. Key responsibilities include: Defining campaign objectives: lead generation, website traffic, sales, brand awareness, community building, or direct conversion. Selecting the most suitable channels per campaign. Proposing campaign structures aligned with funnel stages: acquisition, consideration, conversion, and remarketing. Defining audiences, segmentation, custom audiences, and lookalike audiences. Recommending channel-specific investment allocations. Coordinating with the creative team on formats, messaging, copy, and calls to action. 4\.2\. Google Ads Management Responsible for creating, configuring, maintaining, and optimizing Google Ads campaigns. Key tasks include: Creating Search campaigns. Conducting keyword research. Writing and optimizing ads. Configuring ad extensions. Managing Performance Max campaigns. Managing Display and remarketing campaigns. Managing YouTube Ads campaigns. Monitoring search terms. Excluding irrelevant keywords. Optimizing bids and budgets. Analyzing conversions. Setting up and reviewing goals in Google Ads and Google Analytics. Monitoring cost-per-click (CPC), cost-per-lead (CPL), conversion rate, and return on investment (ROI). 4\.3\. Meta Ads Management Responsible for planning, configuring, and optimizing Facebook and Instagram campaigns. Key responsibilities include: Creating campaigns in Meta Business Manager. Configuring advertising accounts. Managing pixel and conversion events. Building custom audiences. Building lookalike audiences. Running brand awareness, traffic, engagement, lead, and conversion campaigns. Running remarketing campaigns. Testing creatives and copy variations. Monitoring frequency, reach, CTR, CPL, CPM, and CPA. Performing daily or weekly optimizations depending on investment volume. Developing creative improvement proposals based on performance data. 4\.4\. TikTok Ads Management The candidate must understand how TikTok Ads work and recognize that campaigns should not simply replicate Meta strategies, but instead adapt messaging to users’ unique behaviors on this platform. Key responsibilities include: Creating and configuring campaigns in TikTok Ads Manager. Defining target audiences. Running traffic, reach, lead, and conversion campaigns. Coordinating vertical creatives using native TikTok language. Analyzing view, engagement, and conversion metrics. Proposing improvements to hooks, claims, first seconds, and calls to action. Optimizing campaigns based on cost-per-result. 4\.5\. WhatsApp Business Management The candidate must master WhatsApp Business as both a conversion and customer service channel — especially within lead acquisition campaigns. Key responsibilities include: Configuring and optimizing WhatsApp Business. Creating welcome messages. Creating quick replies. Tagging contacts. Organizing commercial opportunities. Designing basic response flows. Connecting Meta Ads campaigns to WhatsApp. Monitoring leads received via WhatsApp. Proposing commercial response scripts. Tracking response times. Coordinating with the commercial team or client to follow up on opportunities. Analyzing lead quality. 5\. Operational Responsibilities The selected candidate must assume full responsibility for the paid media workflow cycle: Before Launching a Campaign Analyze the client briefing. Review the destination website or landing page. Identify potential conversion issues. Propose campaign structure. Define audiences. Request required creatives. Configure campaigns, events, and conversions. Validate budget, timelines, and objectives. During the Campaign Monitor performance. Optimize budgets. Adjust targeting segments. Pause underperforming ads. Launch new tests. Control costs. Detect technical issues. Coordinate improvements with design, copy, web, or client teams. After the Campaign Prepare performance reports. Draw conclusions. Propose improvements. Identify learnings. Recommend next steps. 6\. Required Profile We seek a candidate with proven experience in digital advertising campaigns and a clear results orientation. Technical Requirements Proficiency in Google Ads. Proficiency in Meta Business Suite and Meta Ads Manager. Operational knowledge of TikTok Ads. Familiarity with WhatsApp Business as a commercial tool. Knowledge of Google Analytics 4\. Knowledge of Google Tag Manager. Ability to interpret metrics and dashboards. Experience configuring events, conversions, and pixels. Understanding of acquisition funnels. Experience working with landing pages, forms, and lead-generation campaigns. 7\. Professional Competencies The candidate must demonstrate: Strategic judgment. Analytical ability. Organizational discipline and methodical work habits. Operational autonomy. A results-driven mindset. Ability to manage multiple clients simultaneously. Proactivity in proposing improvements. Strong internal communication skills. Ability to explain results clearly and simply. Creative sensitivity to identify which messages perform best. 8\. Required Tools Google Ads. Meta Ads Manager. TikTok Ads Manager. WhatsApp Business. Google Analytics 4\. Google Tag Manager. Looker Studio or similar reporting tools. Canva, Figma, or similar tools for basic creative review. CRM or lead management systems (if used by the client). Spreadsheets for campaign and budget tracking. 9\. Expected Deliverables The Paid Media Manager must deliver or maintain the following documents and materials: Client-specific campaign plans. Campaign structures. Activation calendars. Advertising spend tracking. Monthly performance reports. Optimization proposals. Per-campaign learning logs. Recommendations for improving landing pages, creatives, or targeting. Basic tracking dashboards when required. 10\. Work Model The role collaborates closely with: Strategic leadership. Creative team. Content team. Web team. Commercial team. Assigned clients. The role acts as a bridge between strategy, creativity, and data — ensuring campaigns are not merely activated ads, but effective acquisition and conversion tools. 11\. Performance Indicators Performance will be evaluated based on: Correct campaign configuration. Adherence to launch schedules. Investment optimization. Reduction in cost-per-lead. Improvement in CTR. Improvement in conversion rate. Quality of generated leads. Clarity and effectiveness of reports. Proactive proposal capability. Orderly account management. Client satisfaction. Salary: €21,000.00–€35,000.00 per year Benefits: * Free parking Work Location: On-site employment