CRM & Loyalty Manager

Description

**ABOUT ALSEA IN EUROPE** **Alsea** is the leading company in organized foodservice. In Spain, we operate a multi-brand portfolio comprising Starbucks, Domino's Pizza, Foster's Hollywood, VIPS, and Ginos. Additionally, we own **4 production facilities**, ensuring optimal quality and exceptional taste to continue delivering **flavor-filled experiences.** In Spain, we bring together the talent of **more than 23\.000 people**, all working to deliver happiness to over **450 million customers worldwide each year.** At Alsea, we are committed to making our company increasingly global—ensuring that the processes governing and regulating our organization remain consistent across every country where we operate. Therefore, it is essential that our ERPs remain aligned and that our workflows become progressively more global and unified. For this reason, our Information Technology department is seeking three new professionals who will help standardize workflow processes across various strategic areas within SAP, managing diverse projects. **ABOUT THE CRM \& Loyalty Manager ROLE** We are currently looking for a customer-, data-, and loyalty-driven professional to lead the CRM and Loyalty strategy for our brands in Spain and Mexico. You will have the opportunity to design personalized experiences, develop innovative campaigns, and transform consumer insights into initiatives that drive growth, recurrence, and emotional connection with our brands. Key responsibilities include: * Designing and leading the CRM and loyalty strategy for our brands in Spain and Mexico, boosting recurrence, engagement, and customer lifetime value. * Creating, planning, and executing personalized communication campaigns via email marketing, mobile app, push notifications, and other channels—optimizing the customer experience at every touchpoint. * Developing advanced segmentation and personalization strategies, tailoring offers, promotions, and content to each customer’s interests and consumption habits. * Leading and developing the team, promoting best practices in customer journey mapping, automation, and relational marketing to maximize conversion and commercial impact. * Analyzing customer behavior and key loyalty KPIs to identify growth opportunities, enhance customer experience, and strengthen brand affinity. * Transforming data into actionable insights by preparing strategic presentations and recommendations for senior management to support decision-making. * Identifying and leading improvements in CRM, automation, and campaign management tools—coordinating with vendors and ensuring their evolution and proper functionality. * Developing new alliances and agreements with strategic partners that deliver differentiated value and relevant experiences for our customers. * Driving continuous optimization of messaging, creatives, and communications to improve open rates, interaction, conversion, and business results. * Managing the department’s budget, ensuring investment efficiency and achievement of defined objectives. **WHAT WE ARE LOOKING FOR?** * University degree in Business Administration, Marketing, Economics, Statistics, or related field. * 7+ years of experience in CRM, loyalty programs, relational marketing, or customer engagement. * Experience in segmentation, personalization, and campaign automation. * Advanced proficiency in CRM tools and data analytics. * Strategic mindset, business orientation, and results focus. * Strong analytical, communication, and influencing capabilities. * Experience leading projects and developing teams. ### **You’ll thrive in this role if...** * You are passionate about understanding customers and turning data into action. * You combine strategic vision with strong execution capability. * You enjoy working in dynamic, results-oriented environments. * You love innovating, proposing new ideas, and identifying growth opportunities. **WHAT WE OFFER?** * Hybrid work model combining on-site and remote work. * Positive work environment and collaborative culture. * Ongoing mentoring and learning opportunities. * Employee discounts applicable to you and up to three people of your choice (family members/friends). * Meal vouchers. * Discount portal for purchases with our partners (leisure, travel, shopping, etc.). * Flexible compensation, allowing you to allocate part of your salary toward additional benefits. * Access to our employee wellness apps.