If there is one thing that drives and inspires us at Telpark, it is talent. **Brand & Content Manager – Job Description** **Location:** Madrid / Willingness to travel **Job Mission** The **Brand & Content Manager** is the guardian of Telpark’s brand image, ensuring its correct implementation across all touchpoints—especially in parking facilities and physical assets—as well as in communication campaigns. This role combines on-the-ground branding supervision with the creation and management of content that reinforces Telpark’s market presence and positioning. This position requires a candidate with a blend of strategic and operational skills, capable of traveling to verify in person the proper application of brand identity across our physical assets, while also driving Telpark’s brand image through both online and offline communication campaigns. **Key Responsibilities** **1. Brand Image Implementation and Supervision** * Ensure that the brand’s visual and verbal identity is correctly applied across all parking facilities and company physical assets. * Conduct regular visits to parking sites to verify the implementation of signage, labeling, and other branding elements. * Serve as the liaison between the marketing team and operational teams in each city to ensure brand consistency. * Coordinate with the creative agency and internal designers to adapt graphic materials for each location. **2. Brand Content Development and Execution** * Design and implement content strategies that reinforce Telpark’s positioning as a leader in mobility and parking. * Create and coordinate brand communication and storytelling campaigns in collaboration with agencies and the digital team. * Manage the production of visual and audiovisual materials to promote Telpark’s brand image across various channels. * Ensure brand messaging remains consistent across all campaigns and platforms. **3. Brand Campaign and Activation Management** * Participate in defining brand campaigns, promotions, and activations at parking facilities. * Coordinate local initiatives to strengthen brand awareness and perception. * Monitor the impact of branding activities and propose data- and market-feedback-driven improvements. **4. Agency and Vendor Relationship Management** * Collaborate closely with the creative agency to ensure brand strategy aligns with company objectives. * Coordinate with local vendors on the production and installation of brand materials. * Manage allocated branding budgets and ensure efficient resource utilization. **5. Brand Ambassadorship and Benchmarking** * Identify opportunities to improve brand perception through market analysis and benchmarking against competitors. * Propose innovative initiatives to differentiate Telpark within the mobility and parking sector. **Requirements** **Experience and Education** * Bachelor’s degree in Marketing, Communications, Graphic Design, Advertising, or related field. * Minimum of **3–5 years** of experience in branding, content marketing, or campaign management. * Prior experience supervising branding on physical assets and executing multi-channel campaigns. * Experience in sectors with physical presence—such as retail, mobility, infrastructure, or franchising—is a plus. **Skills and Knowledge** ✔ In-depth knowledge of branding strategies and brand experience. ✔ Ability to coordinate and supervise projects across multiple locations. ✔ Experience managing branding agencies and vendors. ✔ Creative and analytical skills to develop and measure campaign impact. ✔ Strong organizational ability and results orientation. ✔ Willingness to travel regularly. ✔ Graphic design knowledge (highly valued). If you want to join a growing company undergoing full digital and cultural transformation, now is your moment.
David Muñoz
Indeed · HR
David Muñoz
Indeed · HR
