Description
Job Summary:
We are seeking a Data Strategy & Integration professional to serve as the bridge between data and business strategy, enhancing the impact of the bank’s initiatives.
Key Highlights:
1. Role with direct impact on the bank’s strategic and creative quality
2. Close collaboration with high-impact teams across business and brand
3. Collaborative environment where strategy, creativity, and data are integrated
#### **Profile**
We are looking for a **Data Strategy & Integration** professional who acts as the **bridge between data and business strategy**, with a **clear focus on supporting account, marketing, communications, and creative teams** (both within the bank and across its agency ecosystem) **in areas such as marketing, CRM, digital channels, and customer experience.**
The role’s objective is to **ensure that information and insights are genuinely integrated into the definition of strategies, proposals, and campaigns**, thereby elevating the bank’s initiatives in terms of relevance, effectiveness, and customer experience. This is not a technical execution role, but rather one of **orchestration, strategic translation, and activating data within teams**.
**Responsibilities**
* Serve as the bridge between the bank’s data/analytics teams and the agency’s account, marketing, and creative teams, ensuring insights are integrated from briefing through to results evaluation.
* Support account teams in the strategic definition of projects and campaigns by providing a data-driven perspective that enhances the quality of business recommendations.
* Translate available information (CRM, digital behavior, campaigns, research, social listening, etc.) **into clear, actionable strategic inputs** for defining creative concepts, value propositions, and activation plans.
* Define, together with account-marketing and data/analytics teams, the **KPIs and measurement frameworks** enabling real impact assessment of initiatives across business, brand, and customer relationships.
* Ensure strategic coherence between data insights and creative decisions, guaranteeing creativity is grounded in deep customer and contextual understanding.
* Elevate the quality of strategic deliverables (presentations, proposals, campaign post-mortems) **by incorporating data-driven storytelling for business and executive stakeholders**.
* Identify behavioral patterns, business opportunities, and cultural tensions that may inspire new ideas.
* Stay current on trends in analytics, data-driven marketing, personalization, and AI applied to marketing and communications, assessing their potential impact on banking business.
**Requirements**
* Minimum **4 years’ experience in data strategy, strategic planning, consulting, or business intelligence applied to marketing/communications**, preferably in banking, agencies, or corporate environments focused on brand and customer.
* Experience working with data from **campaigns, CRM, digital analytics, customer research, and social listening**, with ability to translate them into strategic recommendations for business and creativity.
* Profile **oriented toward managing business stakeholders** (accounts, marketing, communications, branding, CX), with influence capabilities and cross-functional alignment skills.
* **Strategic thinking, customer-centric vision, and creative sensitivity.**
* Communication, presentation, and strategic workshop facilitation skills.
* High proficiency in Spanish and English (minimum B2/C1). Knowledge of Italian and/or German will be valued.
* Prior experience in regulated sectors (banking, insurance, telecom) and in marketing and customer experience transformation projects will be valued.
**What Does This Role Offer?**
* A role with direct impact on how data elevates the strategic and creative quality of the bank’s initiatives.
* Close collaboration with account, marketing, and creative teams on high-impact business and brand projects.
* A collaborative environment where strategy, creativity, and data are built in an integrated way.
* A position with real impact on defining how the bank integrates and activates its data in decision-making.
* Growth opportunities in data strategy, digital transformation, and cross-functional leadership.
* Stability, career progression, and participation in key initiatives driving the evolution of the bank’s customer relationship model.
#### **What Do We Offer?**
Hybrid work model: office-based days combined with remote work days.
A creative and dynamic work environment where you can fully develop your talent and grow both personally and professionally.
A benefits program and access to continuous training.
All applications will be considered for employment regardless of race, sexual orientation, or age.