Content Strategist

Description

**Content Strategist \| Content Specialist** **Department:** Marketing \& Brand About Us We are a rapidly growing home products brand in the Spanish and European markets. We launch approximately **30 new products per quarter**, and we are seeking a passionate content strategy professional to help us build a strong brand and connect with our customers through our website and social media. Responsibilities * Create creative briefs for new product launches (approx. 30 SKUs per quarter). * Define positioning, value proposition, and key messages for the website, social media, and marketing materials. * Coordinate with the design team to ensure materials are developed in accordance with the briefs. * Manage and optimize website content (product pages, landing pages, and on-page SEO). * Plan and develop the content calendar for TikTok, Instagram, and Facebook. * Draft briefs for content creators and influencers (KOLs). * Analyze content performance and propose data-driven improvements using A/B testing. * Research market trends and opportunities to enhance the content strategy. Requirements * Minimum **3 years of experience** in content strategy, branding, marketing, or similar roles. * Demonstrable experience writing creative briefs and coordinating design teams. * Native Spanish or **C1 level**. * Minimum **B2 level** English. Mandarin is a plus. * Familiarity with TikTok, Instagram, and Facebook, including formats, algorithms, and trends. * Basic CMS proficiency (WordPress, Shopify, or similar) and knowledge of on-page SEO. * Excellent organizational skills and ability to manage multiple projects simultaneously. * Analytical, results-oriented, and data-driven mindset. Preferred Qualifications * Experience in FMCG or home products. * Experience with TikTok Shop or social commerce. * Experience collaborating with influencers or KOLs. * Basic knowledge of Adobe or Figma. * Experience with Google Analytics 4 and Meta Ads. * Experience in the Spanish or European market. What We Offer * Opportunity to join a rapidly growing company. * Autonomy to lead the content strategy. * A dynamic environment with frequent new product launches. * A creative and collaborative team. * Competitive salary based on experience, plus performance-based incentives. Please send us your **CV**, and if available, your **portfolio or examples of briefs and content**. **Email subject line:** Content Strategist – Candidate’s Name. Salary: €1,300.00–€1,500.00 per month Benefits: * Free parking Work location: On-site