CRM Manager

Description

Job Summary: We are seeking a CRM Manager to transform data into business actions and optimize platforms in the online gaming sector. Key Highlights: 1. Opportunity for professional growth and development with a career plan 2. Inclusive and cooperative work environment Do you have experience managing and optimizing CRM platforms? Are you looking for a new project where you can implement relationship marketing strategies within a well-established company? Currently, as a recruitment consultancy, we are searching on behalf of our client for a **CRM Manager (online gaming sector)** based in **Melilla**, to transform data into business actions. **RESPONSIBILITIES AND TASKS** * Administer and manage the CRM platform, ensuring its proper functioning and alignment with business processes. * Supervise the registration, updating, and maintenance of customer data within the CRM. * Verify the integrity, consistency, and traceability of the user database. * Implement player segmentation criteria based on behavior, profile, and lifecycle stage. * Execute acquisition, conversion, retention, and reactivation campaigns defined by the Marketing Department. * Automate communication flows and campaigns via the CRM tool (HubSpot). * Analyze CRM campaign and action results, identifying opportunities for improvement. * Measure and monitor key KPIs related to customer performance. * Collaborate with the marketing, product, and compliance teams. * Propose process, campaign, and CRM usage improvements based on data and results. * Ensure compliance with current legislation regarding data processing and promotional activities. **REQUIREMENTS** * Minimum 2\-3 years’ experience in CRM or similar roles. * Specialized training in CRM, digital marketing, data, or automation. * Bachelor’s degree in Marketing, Business Administration, or related field. * Orientation towards relationship marketing and CRM. Data analysis capability with a results-driven focus. Skills in customer acquisition, loyalty, and conversion. Ability to segment and personalize strategies. Sensitivity to regulatory compliance and professional ethics. * Prior experience in regulated online gaming. **What does the company offer?** * Opportunity for professional growth and development with a career plan. * Inclusive and cooperative work environment. * Private health insurance. * 23 working days of vacation. * Working hours from Monday to Friday, 8:30 a.m. to 5:00 p.m. * Salary: €30\.000 gross/year. Reclut is a boutique recruitment and headhunting consultancy. It offers personalized services tailored to each client’s specific needs. Its mission is to help companies find top talent, as well as provide new opportunities for job seekers.