Programmatic Specialist

Description

Summary: Seeking a data-driven Programmatic Specialist to plan, execute, and optimise programmatic advertising campaigns across multiple platforms, driving measurable performance improvements. Highlights: 1. Plan, execute, and optimise programmatic advertising campaigns 2. Manage multi-brand, multi-region campaigns at scale 3. Utilise advanced analytics for data-driven improvements **Job Title:** Programmatic Specialist **Department:** Marketing **Location:** Marbella or Malta **Reports to:** Head of Marketing **Role Overview** We are seeking a data\-driven and performance\-focused **Programmatic Specialist** to plan, execute, and optimise programmatic advertising campaigns across multiple ad networks and platforms. This role requires strong analytical skills, cross\-functional collaboration, and the ability to manage multi\-brand, multi\-region campaigns at scale. The ideal candidate combines strategic thinking with hands\-on execution and has a proven track record of delivering measurable performance improvements. **Key Responsibilities** **Campaign Strategy \& Execution** * Plan, launch, and optimise programmatic advertising campaigns across various ad networks and platforms. * Manage cross\-brand, multi\-region campaign strategies at scale, ensuring consistency and performance alignment. * Develop and manage audience segmentation strategies and targeting frameworks to maximise reach and engagement. * Implement bid optimisation strategies to drive efficiency and improve campaign KPIs. **Performance Monitoring \& Optimisation** * Monitor campaign performance against key KPIs including CTR, CPA, ROAS, viewability, and conversion metrics. * Identify optimisation opportunities and implement data\-driven improvements. * Conduct A/B testing and performance analysis to continuously enhance campaign effectiveness. **Budget \& Pacing Management** * Manage campaign budgets and pacing to ensure efficient allocation and spend optimisation. * Forecast performance trends and adjust strategies to meet performance targets. **Reporting \& Data Analysis** * Leverage BI tools to analyse campaign data and extract actionable insights. * Build structured performance reports and dashboards for internal teams and stakeholders. * Translate complex data into clear, strategic recommendations. * Utilise advanced Excel functions (pivot tables, complex formulas, data modelling) to support reporting and in\-depth analysis. **Cross\-Functional Collaboration** * Collaborate closely with creative, data, and media teams to ensure aligned campaign execution. * Provide strategic input to improve creative performance and targeting strategies. * Communicate campaign results and insights effectively to stakeholders at various levels. **Qualifications** **Required Skills \& Experience** * Proven experience managing programmatic advertising campaigns across multiple platforms and ad networks. * Demonstrated track record of managing multi\-brand and multi\-region campaigns at scale. * Strong understanding of audience segmentation, targeting methodologies, and bid strategies. * Deep knowledge of performance KPIs (CTR, CPA, ROAS, viewability, conversions). * Experience with BI tools and data visualisation platforms. * Advanced proficiency in Microsoft Excel (pivot tables, advanced formulas, data modelling). * Strong analytical mindset with the ability to interpret data and drive actionable insights. * Excellent communication and stakeholder management skills. * Experience with major programmatic platforms. * Experience working in fast\-paced, performance\-driven environments.