### **Description** At Align Technology, we are redefining the future of dentistry. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital scanning and CAD/CAM solutions through iTero® and exocad®, we are transforming smiles and workflows across the globe. Our innovation\-first culture and commitment to clinical excellence have made us the world’s leading 3D printing company in the dental space. As Marketing Communication Associate Director,you will be responsible for the development and execution of all customer and consumer communication campaigns, using all channels and platforms, with a strong focus on digital and social.### **Role expectations** The role will execute the communication schedule for each target segment. Your responsibilities include: 1\. Strategic Influence on Brand and Market Position At Align Technology, the Marketing Communications Associate Director plays a pivotal role in shaping how the brand communicates with dental professionals, patients, and internal stakeholders. This includes: Driving brand consistency across all channels—digital, print, events, and social media. Crafting strategic communication plans that align with business objectives and global marketing priorities. Managing public relations and media outreach, ensuring positive brand perception and timely responses during crises. 2\. Business Growth and Revenue Impact The role is not just about messaging—it directly influences revenue by:* Executing integrated campaigns that generate leads among orthodontists and general dentists, accelerating adoption of Invisalign® and iTero® solutions. * Optimizing ROI through data\-driven decisions, leveraging analytics to refine acquisition strategies and reduce cost per conversion. * Supporting strategic partnerships with Dental Service Organizations (DSOs) and group practices, which are critical for scaling Align’s digital platform. 3\. Internal Alignment and Change Management Internally, this role ensures:* Clear communication during organizational changes, helping employees understand new structures and priorities. * Development of toolkits and FAQs for managers to cascade consistent messages, which is vital during restructuring or product launches. * Enhancing employee engagement by bridging gaps between leadership and teams, fostering trust and clarity 4\. Customer Engagement and Experience Externally, the Marketing Communications Manager:* Builds community engagement through influencer programs and social media strategies. * Delivers compelling content that educates and inspires dental professionals, strengthening Align’s leadership in digital dentistry. * Supports omnichannel campaigns to ensure cohesive messaging across all touchpoints, improving customer experience and loyalty ### **What we're looking for** We seek a visionary leader who thrives in dynamic environments and is passionate about driving innovation in digital dentistry. You will be a strategic thinker with the ability to translate high\-level priorities into actionable plans.* 10\+ years of directly related experience with a minimum of 5 years marketing and marketing communications, digital and social media, marketing or communications planning experience * Bachelor’s degree required, preferably in marketing/business * Minimum 3\+ years of experience with enterprise CRM and multichannel marketing hubs – Salesforce Marketing Cloud preferred * Strong communication (writing, oral, \& presentation) and analytical skills * Strong project management skills * Must be able to communicate effectively with internal and external key partners * Thrives in a fast\-paced, high growth global matrix environment * Able to build effective working relationships with diverse business functions within the region and globally such as Marketing, Sales, Consumer, Finance, IT, Human Resources, Legal, Project Management, etc. * Marketing experience in the medical device industry preferred * Fluency in English mandatory * Fluency in other relevant European languages highly beneficial This role directly supports Align’s EMEA Marketing Re\-Org vision—aligning marketing and commercial activities with company strategy, empowering customer\-centric decision\-making, and leveraging cutting\-edge technologies to deliver transformative solutions. **Complementary Skills** At Align, we value leaders who inspire, innovate, and execute with precision. The ideal candidate will bring:* A collaborative mindset and ability to work cross\-functionally across global teams. * Analytical acumen to interpret data and drive performance. * Agility to adapt strategies in a fast\-evolving market. * Passion for advancing clinical excellence and digital transformation. Join us in shaping the future of dentistry—one smile, one workflow, one innovation at a time.### **About Align Technology** **Your growth and well\-being:** At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well\-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:* Health and well\-being programs to keep you thriving in both body and mind. * Employee\-exclusive discounts on Invisalign products. * Learning opportunities through online learning resources and support for your individual development plans. * Inclusive, global workplace that fosters collaboration, recognition and belonging. Country and/or role specific details will be shared with you by your recruiter during the interview process. **Discover Align:** We are a global community of game\-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day. Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives. We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration. At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open\-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation. Eager to learn how we embrace our global differences and nurture employee well\-being? **Explore Align's culture here!** Want to discover more about **exocad** and **Cubicure**? Click on their names for additional information. **Applicant Privacy Policy:** Review our **Applicant Privacy Policy** for additional information. **Equal Opportunity Statement:** Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.