Inbound Content

Description

Job Summary: We are seeking an Inbound Content Specialist for Spain, with experience in B2B content production, SEO, and analytics tools, to optimize HR management processes. Key Highlights: 1. Dynamic role with growth opportunities in a scaling startup. 2. Cross-functional collaboration with multiple teams and business areas. 3. Focus on B2B content, SEO, and performance analytics. Hello! We’re looking for our next star hire to join our team as an Inbound Content Specialist for Spain. We are Sesame HR — the digital solution helping HR teams, managers, and companies optimize people management processes by centralizing them on a single platform. Before we tell you what we’re looking for, we’ve prepared a video introducing ourselves and explaining who we are — see if we can convince you that we’re a great match! Hit play! What do we expect from you? **Technical proficiency is essential:** * Experience producing inbound B2B content, ideally in SaaS environments. * Knowledge of buyer personas, conversion funnels, and SEO strategies (on-page and off-page). * Ability to create business-oriented content aligned with marketing and sales goals. * Experience with CMS platforms (e.g., WordPress or similar). * Advanced knowledge of HubSpot and analytics tools (Google Analytics, Looker Studio, SEMrush, etc.). * Skill in measuring results and optimizing content based on data and key metrics (traffic, engagement, conversions, ROI). * Ability to coordinate with cross-functional teams: design, video, web, translation, Paid Media, Product, and Customer Success. * Strong execution capability and adaptability across channels (blog, email, social media, ads, etc.). * High/native proficiency in French and Spanish, or experience creating multilingual/localized content (English is desirable). **You’ll shine ✨ if you also have:** * Experience with link-building strategies, guest blogging, and digital PR. * Knowledge of marketing automation and advanced segmentation. * Experience in fast-paced environments or scale-ups. ‍ ‍ What will you do at Sesame HR? Business-Focused Content * Develop and execute content aligned with business objectives and the buyer’s journey. * Identify key topics based on industry trends, customer pain points, and market needs. * Plan and maintain an editorial calendar covering blogs, ebooks, whitepapers, case studies, social media, webinars, and newsletters. * Ensure proper integration of content across funnel stages (TOFU, MOFU, BOFU). * Collaborate with the Growth Marketing Manager to implement and optimize content within the CRM, ensuring effective segmentation. * Oversee SEO strategy alongside the specialized team to ensure alignment with acquisition goals. ✍️ Content Creation & Optimization * Create and optimize TOFU, MOFU, and BOFU content focused on SEO and conversion (blogs, landing pages, emails, webinars, video scripts, etc.). * Edit and publish content on WordPress or other CMS platforms. * Define copy for Paid campaigns (banners, ads, Google Ads) in coordination with the Paid Media team. * Coordinate briefs and visual/audiovisual production with design, video, and external agencies. * Supervise correct content distribution across organic and paid channels: * Blog & Website: articles optimized for organic traffic and conversion. * Social Media: messages consistent with brand strategy and positioning. * Email Marketing & CRM: integration into workflows, lead nurturing, and newsletters. * Paid Media: persuasive and inbound-strategy-aligned copy. Analytics & Continuous Improvement * Measure content performance using tools such as HubSpot, Google Analytics, Looker Studio, or SEMrush. * Analyze key metrics to optimize content and improve traffic, engagement, and conversion results. * Propose data-driven optimizations to enhance content effectiveness across channels. Cross-Functional Collaboration You’ll work closely with multiple teams to ensure content is perfectly aligned with overall marketing and business objectives: * Organic Marketing Manager: content automation and workflows. * SEO Team: on-page and off-page optimization, link building, and keyword strategy. * Paid Media: definition of ad content and video scripts. * Social Media: message and brand tone alignment. * Sales & Customer Success: adapting content to client needs. * Product Marketing: development of educational and technical content about the platform. * Translation: localization and adaptation of content for new markets and languages. Who we’re looking for At Sesame HR — a scale-up in full growth mode — we seek individuals who thrive in dynamic, agile, opportunity-rich environments. **We’d love you to be:** ✅ Self-taught and eager to learn — always up-to-date with the latest trends in inbound marketing, SEO, and content. ✅ Proactive and solution-oriented — autonomous in proposing and executing new ideas. ✅ Curious and data-driven — able to analyze results and relentlessly pursue continuous improvement. ✅ Flexible and adaptable — capable of prioritizing and responding quickly to change. ✅ Collaborative and communicative — skilled at teamwork and coordinating across different business areas. Join our team and discover a unique work experience at Sesame HR.