Job Summary: We are seeking a strategic social media leader to develop, plan, and execute strategies that drive real growth and business opportunities for clients. Key Highlights: 1. Key strategic role in the agency’s growth. 2. Opportunity to lead the agency’s digital area. 3. Freedom to propose, create, and build on real projects. We build brands, position companies, and generate business. Therefore, this position is not operational—it is strategic. We seek a person who understands that every post has an objective, every piece of content serves a strategy, and every client must grow thanks to what we do. 2\. JOB OBJECTIVE Lead LAOOM’s clients’ social media strategy, planning, and execution, ensuring: * Consistency with brand positioning * Real growth (not just empty metrics) * Generation of business opportunities * Integration with campaigns, PR, and offline activities 3\. MAIN RESPONSIBILITIES Strategy * Development of client-specific social media plans * Definition of editorial lines and communication tone * Coordination with Ads, design, and strategic direction teams Content * Monthly content planning * Supervision and/or creation of copy * Direction of audiovisual content (Reels, videos, short formats) * Quality control of all published material Management * Publishing and scheduling * Community interaction (where applicable) * Social media crisis management Analysis and Optimization * KPI tracking * Proposals for continuous improvement * Clear, business-oriented monthly reports Business Development (critical) * Identification of opportunities to expand services for existing clients * Proposals for new initiatives (campaigns, content, activations) 4\. POSITION WITHIN THE COMPANY * Reports directly to Leadership (CMO / CEO) * Coordinates with: * Design * Ads * Sales * Content Production This is not a junior executor profile. It is a key piece in LAOOM’s growth structure. 5\. ECONOMIC MODEL A hybrid model is proposed: stability \+ growth based on impact. Incentive system tied to: * Client retention * Account growth * New services sold to existing clients * Measurable results (real engagement, leads, conversions) Scalable up to: **\+800 € – 1,500 € additional monthly** 6\. GROWTH WITHIN LAOOM This position is not intended to be a permanent stop. Natural progression: * Social Media Manager * Head of Social & Content * Digital Department Director The person joining this role may ultimately lead the agency’s entire digital department. 7\. WHAT WE OFFER * Real projects—not empty accounts * Ambitious, high-potential clients * Freedom to propose, create, and build * A demanding yet visionary environment * Genuine professional growth (no smoke and mirrors) 8\. WHAT WE EXPECT FROM YOU * Strategic mindset—not just execution * Independent judgment * Ability to work under high standards * Organization, methodology, and commitment * Professional ambition This is not a role to “manage social media.” It is an opportunity to join an agency that wants to do things differently. Position Type: Full-time, Permanent Contract Work Location: On-site