Description
Job Description
**Are you passionate about leading teams, transforming customer experience, and making a real impact?**
At Versus e-Learning Group, we are looking for a **Customer/Student Experience Manager**, preferably (but not exclusively) from the education sector, who can connect our Marketing, Sales Team, Student Support, and Tutorial Action departments.
**1. Position Identification**
* **Position Title:** Customer/Student Experience Manager
* **Department/Area:** Teaching and Tutorial Action Directorate
* **Reports to:** Academic Director
* **Location/Modality:** Versus headquarters
* **Remote Work:** No
**2. Purpose of the Position**
The Student Experience Manager is the **operational arm of the Academic Director** in all matters related to student acquisition, experience, and retention. This role leads cross-functionally across Sales, Student Support, Tutorial Action, and Marketing, translating academic vision into sustainable and measurable commercial results.
The mission is to **maximize student conversion, retention, and lifetime value** through commercial strategies, performance marketing, and high-quality support and tutoring protocols. This role is key to the consolidation and growth of the group in a competitive market.
**3. Areas of Responsibility**
* **Cross-functional leadership:** coordinates the Sales, Student Support, Tutorial Action, and Marketing departments, aligning commercial, pedagogical, and communication objectives.
* **Acquisition and sales action:** designs and executes multichannel strategies to convert leads into students, leads campaign-by-campaign efforts, and drives proactive sales actions (re-enrollment of dropouts, referrals, etc.).
* **Performance marketing:** ensures campaigns align with acquisition and retention goals, validating creatives, audience segmentation, and cost per lead.
* **Student experience:** continuous improvement of the customer journey, definition of support and tutoring protocols, and strategies for retention, upselling, and renewal.
* **Analytics and scalability:** monitoring KPIs, using CRM and automation tools, and proposing data-driven improvements.
* **Team management:** leads and motivates a team of over 40 people, focusing on continuous training, performance, and a high-impact culture.
**4. Job Requirements**
* **Minimum academic qualification:** Bachelor’s degree in Marketing, Business Administration, Communications, or similar.
* **Preferred qualifications:** Postgraduate degree in Sales Management, Digital Marketing, or Customer Experience.
* **Previous experience:**
* Minimum of **7 years** in managerial roles within sales, marketing, or customer experience areas.
* Proven experience leading multidisciplinary teams and acquisition/retention projects.
* Demonstrated track record in improving commercial and retention KPIs.
* **Valued experience:**
* **Premium customer service** (hospitality, luxury tourism, airlines) → user experience, personalization, and incident resolution.
* **Private healthcare / clinics** → ongoing personalized interaction with “patient/customer,” appointment management, follow-up, and accompaniment.
* **Corporate training / HR consulting** → designing and managing client-adapted training programs.
* **Technical skills:**
* Digital marketing, inbound marketing, multichannel campaign management, and AI tools.
* CRM, marketing automation, and advanced data analytics.
* Educational platforms (LMS) and online sales environments.
Are you interested in an opportunity like this at a rapidly growing company?
Employment type: Full-time, Permanent contract
Salary: €32,000.00 - €33,000.00 per year
Work Location: On-site position