**Marketing 360º Specialist** Versatile marketing professional with experience in digital environments and complementary experience in offline marketing activities of at least 3 years. Ideally specialized in **content strategy and creation** focused on conversion, SEO, and branding, combining technical skills with a creative vision to enhance brand presence across multiple channels. Possesses an analytical, results-driven mindset, capable of developing integrated campaigns, coordinating teams, and collaborating closely with design, audiovisual, and social media departments. Some offline marketing experience is essential, enabling the design of consistent omnichannel strategies, particularly useful for product launches, events, or point-of-sale campaigns. **Key Competencies** * **Content Marketing** (copywriting, storytelling, editorial planning, multimedia formats) * **360º Digital Strategy** (social media, email marketing, SEO/SEM, web analytics) * **Offline Campaign Experience** (events, trade shows, promotional materials, local partnerships) * **Tools**: Google Analytics, Meta Ads, Google Ads, Mailchimp, WordPress, Canva, … * **Brand and Communication Tone Knowledge**: ability to adapt messages to diverse audiences while maintaining consistency across all channels. **Experience** * **Design and execution of content strategies** for social media, blogs, newsletters, and owned channels, with a focus on conversion and customer retention. * **Management of integrated campaigns** combining online and offline actions: from product launches to brand activations at physical touchpoints. * **Interaction with multidisciplinary teams**: design, IT, sales, and customer service. **Soft Skills** * Proactive, solution-oriented, and organized profile * High adaptability and multitasking ability * Strong communication and writing skills * Ability to work in dynamic environments and under pressure Job Type: Full-time, Permanent Contract Work Location: On-site employment