Summary: Ververica is seeking a Performance Marketing Specialist to build and manage a high-performance paid acquisition engine focused on profitable pipeline generation and revenue contribution. Highlights: 1. Own and optimize paid acquisition across search, social, and display channels 2. Drive revenue by optimizing CAC, conversion rates, and pipeline contribution 3. Thrive in a data-driven, fast-paced environment with high autonomy **The Mission** Ververica will be bold. We will be opinionated. We will divide and conquer. For too long, we've played the role of the good corporate citizen: respectful, accommodating, waiting for the market to recognize what we've built. That ends now. We are the original creators of Apache Flink®. We defined the standard for stream processing. Now we have perfected it. We deliver Real\-Time AI for a world in motion, engineered in Europe, sovereign by design. We provide the only asset that matters to AI: Governed, Absolute Truth. No Lock\-In. No Latency. No Compromise. While the world buffers, we act. We need **a Performance Marketing Specialist** who understands one thing: traffic is easy. Profitable traffic is not. We don’t need someone who “runs ads.” We need someone who turns budget into revenue. Someone who obsesses over CAC, conversion rates, and pipeline contribution. Someone who knows that higher spending doesn’t fix bad targeting. Precision does. Someone who understands that impressions don’t pay salaries. Revenue does. We don’t need more campaigns. We need better ones. No vanity metrics. No set\-and\-forget campaigns. You live in the data. You move fast. You test relentlessly. If ROAS is your language, keep reading. **The Opportunity** * You will own our paid acquisition engine across search, social, and display. Your mission is simple: generate a qualified pipeline at sustainable CAC. * You will manage budgets across Google, LinkedIn, and other paid platforms. You will optimize campaigns daily, not quarterly. You will test creatives, landing pages, audiences, and bidding strategies with discipline. * This role is hands\-on. You build the campaigns. You analyze performance. You make the calls. When something underperforms, you fix it. * This isn’t brand awareness marketing. This is revenue marketing. **What You'll Do** * **Paid Strategy \& Execution** * + You will build and execute paid media strategies aligned to revenue goals. You will structure campaigns around ICP segments and buying stages. You will align messaging with Product Marketing and Demand Gen Manager to ensure relevance. + You will manage paid search, paid social, retargeting, and display. You will continuously test creatives and landing pages to increase CTR and conversion rates. Every euro must work * **Performance \& Optimization** * + You will track performance across the funnel, from click to opportunity. You will improve CPL, MQL to SAL conversion, and cost per opportunity. + You will run A/B tests. You will kill underperforming campaigns fast. You will double down on what scales. Data drives decisions. Not opinions. * **Budget \& Reporting** * + You will manage monthly and quarterly budgets with precision. You will forecast pipeline contribution from paid channels. + You will report on metrics that matter: pipeline, revenue influence, CAC, ROAS. Not impressions. Not “engagement.” If it doesn’t impact revenue, it’s noise. **Requirements** **What You Bring** * 3\+ years managing B2B paid media budgets * Proven track record of reducing CAC while increasing pipeline * Deep experience with Google Ads and LinkedIn Ads * Strong analytical skills and confidence with attribution models * Experience optimizing landing pages and conversion flows * You have done this before. You can do it again. **Skills That Win** * Paid media platform mastery: Google Ads and LinkedIn Ads. You know campaign structures, bidding strategies, and audience layers inside\-out. * Performance analytics and attribution modeling. You understand multi\-touch attribution and how paid influences pipeline, not just leads. * Landing page and CRO expertise. You know how to improve conversion rates through testing, not guesswork. * Budget forecasting and CAC management. You can project pipeline impact before spending a euro. * AI\-driven optimization tools. You use automation, scripts, and smart bidding to scale performance without losing control. **Mindset That Fits** * Data over intuition. Always. You test hypotheses, not hunches. * Bias toward action. You'd rather ship, learn, and iterate than debate endlessly. You act while competitors buffer. * Ownership mentality. You don't make excuses. You find solutions. * Comfortable with ambiguity and rapid change. You thrive in environments where the playbook is still being written. * You thrive in small teams with high autonomy. You don't need hand\-holding or daily check\-ins. * You understand B2B enterprise sales cycles. You know these deals take time, and you build programs that respect that reality. **What Makes You Dangerous** * You understand full\-funnel performance, not just top\-of\-funnel clicks. You can explain attribution without hiding behind jargon. * You challenge assumptions when the data disagrees. You move fast. You don’t wait for perfect. **Nice to Have** * Experience in data infrastructure, streaming data, or AI/ML markets. You understand the space we play in. * Background in technical or developer\-focused marketing. You know how to speak to engineers and executives. * Fluent in German or other European languages. We're a European company with global ambitions. * Previous experience in European tech companies. You understand the culture and pace. **Benefits** **Impact** * You'll have a direct line of sight to revenue. Your work will move the company forward measurably. **Team** * You'll work with a small, talented team. No bureaucracy, no politics, no BS. **Growth** * You'll learn fast and ship faster. You'll have access to cutting\-edge AI and automation tools. **Compensation** * Competitive salary based on experience and location. **Work Environment** * Hybrid in Barcelona, Spain. **The Bottom Line** We have strong product\-market fit. We have clear ICPs. We have budget to invest. Now we need someone who can turn spend into scalable revenue. This isn’t a “launch campaigns and hope” role. This is a “build a disciplined, high\-performance paid engine that compounds over time” role. This isn’t for someone who optimizes for CTR and calls it success. This is for someone who understands CAC, pipeline contribution, and revenue efficiency. Someone who has scaled paid acquisition before and wants to do it again with a category\-defining platform. The opportunity is real. The mandate is clear. If you get excited about lowering CAC, improving conversion rates, and turning paid media into a predictable growth lever, we want to talk.