Digital Marketing Analyst

Description

Be part of innovation, cutting-edge technology, and a true revolution. Fill out the form **AdQuiver** is a technology company that drives the Travel sector through data activation. Our goal is to **increase direct channel sales for hotel chains**, and generate new business levers around the strategic use of data. Thanks to our technological platform, we collect, store, process, analyze, and activate large volumes of data generated across all areas of the hotel business. In this way, we extract insights that continuously improve our digital advertising campaigns, delivering better results and performance for the company. We are always searching for top talent to help our company grow further. At this time, we are looking to hire a **Digital Marketing Analyst**, capable of analyzing the performance of digital marketing activities by integrating campaign data, web analytics, and business systems—generating recommendations that optimize advertising investment and maximize direct channel revenue for our clients. If you are passionate about technology and the Travel sector, and want to take the next step in your career, **this is your opportunity!** **Responsibilities and tasks** ---------------------- * Evaluate campaign performance on advertising platforms such as Google Ads, Meta, DV360, and others. * Identify trends, anomalies, and improvement opportunities in key KPIs. * Translate business needs and questions into measurable analyses, metrics, and hypotheses. * Link advertising investment to bookings, revenue, and direct channel outcomes. * Analyze data from digital marketing platforms, GA4, PMS, and other business sources. * Present findings and recommendations to clients and internal teams. * Contribute to defining metrics, reporting models, and analytical best practices. * Assess data quality, detect anomalies, and propose improvements to measurement architecture. * Collaborate with Trading, Customer Success, Data, and Technology teams. * Build dashboards and reports in Looker Studio and/or Power BI. **Required experience** ------------------------- * Minimum 3 years of experience in Digital Marketing, Performance Marketing, Digital Analytics, or Business Intelligence. * Experience analyzing and optimizing campaigns on platforms such as Google Ads, Meta Ads, DV360, or other digital advertising solutions. * Experience presenting findings and recommendations to clients or cross-functional teams. * Knowledge and hands-on experience with Google Analytics 4 (GA4) for user behavior analysis and results measurement. * Experience creating dashboards and reports using Looker Studio and/or Power BI. * Ability to interpret data from diverse sources (marketing, web analytics, PMS, CRM, etc.) and transform it into actionable business insights. **Hard skills** --------------- * Advanced proficiency in Google Analytics 4 and Google Tag Manager. * Experience analyzing Google Ads and Meta Ads campaigns. * Understanding of performance metrics: ROAS, CPA, conversions, revenue, and profitability. * Experience analyzing funnels, audiences, channels, and attribution models. * Advanced Excel or Google Sheets skills. * Experience with Looker Studio and/or Power BI. * Ability to integrate and interpret marketing, web, and business data. * English level B2 or higher. * SQL, Python, CRM, PMS, booking engines, data modeling, and Travel industry experience are valued. **Soft skills** --------------- * Ability to work remotely and in cross-functional teams. * Excellent communication skills with both technical and business stakeholders. * Ability to transform data into insights and business recommendations. * Analytical thinking and problem-solving skills. * Organization and ability to manage multiple projects simultaneously. * Curiosity about digital marketing, analytics, and the Travel sector. **AdQuiver benefits** -------------------------- Among other benefits, we offer: * Join a competitive and continuously growing company. * Integration into a team of highly qualified professionals. You will always have the support of your colleagues. * Work modality: if you live in Gran Canaria, you can enjoy a hybrid model; if you reside elsewhere, you will work 100% remotely. * Flexible working hours. * Professional training and development. * Excellent work environment. * 37.5-hour workweek. In July and August, we operate an intensive schedule from 8:00 to 14:00. * 23 vacation days plus 2 additional days for family reconciliation. * On your birthday, you’ll work a half-day and receive a gift! * Referral incentives. * Health insurance discount. * Free snacks, fruit, and coffee in the office. **We’re excited to meet you!** -------------------------------- Fill out the following form and join our team. **Join AdQuiver** --------------------------- **Fill out the form and join our team** -------------------------------------------------- This job posting is made with a commitment to equal opportunity, ensuring impartiality and non-discrimination based on gender, race, ideology, or any other personal or social condition or circumstance.