At **Winning Consulting** we are hiring a **Digital Analytics Consultant** focused on **Google Analytics 4** to work **integrated within our client's performance team** in Madrid (hybrid 2/3\) ### **Responsibilities** * Design and maintain the **GA4 measurement architecture**: events, parameters, audiences, and reporting views. * Manage tagging with **Google Tag Manager** and ensure **end-to-end data quality**. * Analyze **website and paid media performance**, identifying trends, friction points, and improvement opportunities. * Develop **actionable insights** and optimization plans (funnel, acquisition, retention, UX). * Build and maintain **dashboards** in **Looker Studio**, **BigQuery**. * Support **A/B and multivariate testing**: hypothesis definition, tracking, and result interpretation. * Ensure **data governance** and compliance with **privacy requirements** (consent, data minimization, policies). ### **Requirements** * **1–3 years** of experience in **digital analytics** (ideally within an agency/marketing or digital product environment). * Proficiency in **GA4**. * Experience with **GTM**, **Looker Studio**, and **BigQuery**. Power BI is highly valued. * Knowledge of **digital marketing channels**. * Ability to **communicate findings** effectively to non-technical stakeholders and create executive narratives. * **Fluent Spanish and English**. ### **About Winning Consulting** At **Winning Consulting**, we support our clients in defining and implementing innovative and sustainable solutions in **consulting, training, recruitment, and research**. We apply **scientific thinking** and proven methodologies to generate **measurable value**. More info: **www.winning\-consulting.com** 2E7mSqxhks