**About the position** Define/design, coordinate, implement, and execute commercial and relational communication campaigns targeting individual customers, with a strategic and personalized approach—ensuring the effectiveness of each action and contributing to business objectives, customer loyalty, and customer experience. Additionally, continuously monitor and measure all campaigns to inform marketing planning decisions and development. **Key responsibilities:** The role of Customer Base Marketing Specialist, focused on communications, entails the following responsibilities: * Design and implement multichannel communication campaigns for individual customers, using channels such as email, SMS, push notifications, social media, etc. * Segment and define audiences based on the objective of each communication and key moments in the customer lifecycle to maximize campaign effectiveness. * Ensure alignment of campaigns with commercial strategy and organizational priorities. * Align messaging with business, marketing, and customer experience strategies: tone, concept, and optimal customer experience. * Monitor, measure, analyze, and optimize each action against clear KPIs: open rate, click-through rate, conversion rate, NPS, etc. * Use measurement platforms and dashboards for tracking and analyzing results. * Collaborate closely with CRM, product, data, and design teams. * Contribute ideas, creativity, and solutions that generate tangible impact. * Leverage customer database information and data-driven marketing techniques to analyze and drive Vodafone product loyalty and retention. * Reporting: prepare detailed reports on terminal offer performance, delivering insights and recommendations to support strategic decision-making. * Participate in portfolio offer definition and its lifecycle, providing necessary inputs for development targeting portfolio customers: conducting business cases, defining target audiences, specifying portfolio requirements, and tracking implementation within the portfolio. **What do we require?** * Degree in Engineering, Business Administration and Management (ADE), Economics, Statistics/Mathematics, Marketing, or Market Research. * Prior experience in customer communications, ideally in B2C and/or telecommunications environments. * Knowledge of marketing automation and CRM tools (e.g., Salesforce, Adobe Campaign). * Proficiency in data measurement and visualization platforms (e.g., Google Analytics, Power BI). * Analytical capability to assess communication impact and propose improvements. * A Master’s or postgraduate degree in Marketing is valued. * Over two years’ professional experience in a similar role. * Strategic and business-oriented mindset. * Customer-obsessed: ability to analyze, understand, and respond to customer needs; teamwork, proactive attitude, and results orientation. * Ability to work under pressure and meet demanding deadlines. **What do we offer?** Flexible work: 60% remote and 40% office-based—with flexible hours! 20 additional remote-working days: Work from anywhere in Spain. ️ 25 vacation days: Plus, enjoy December 24th and 31st off, and the option to purchase up to 10 additional days. ️ Restaurant vouchers: Additional to fixed compensation and flexible remuneration plan. Free health insurance: Coverage through Adeslas, life insurance, and a comprehensive physical and mental health & wellbeing program. Pension plan option: Secure your future with our pension plan options. ❤️ 3 volunteer days per year: Dedicate time to volunteering initiatives with these additional days. Career development and training: Access to an AI-powered skills development platform and learning content from Skillsoft, MIT Horizon, Harvard, and more. Digital management app: Easily organize your day-to-day office activities using our app.