Web Analytics Specialist

Description

Be part of innovation, cutting-edge technology, and a true revolution. Fill out the form **AdQuiver** is a technology company that drives the Travel sector through data activation. Our goal is to **increase direct channel sales for hotel chains**, and generate new business levers around the strategic use of data. Thanks to our technological platform, we collect, store, process, analyze, and activate large volumes of data generated across all areas of the hotel business. In this way, we extract insights that feed back into and improve our digital advertising campaigns, delivering better results and performance for the company. We are always seeking top talent to continue growing our company. At this time, we want to hire a **Web Analytics Specialist**, capable of designing, developing, and evolving AdQuiver’s digital measurement architecture—ensuring a robust, scalable tracking system aligned with the needs of Marketing, Product, and Technology—as well as analyzing user behavior across various digital environments and transforming collected data into actionable recommendations that enhance user experience and contribute to optimizing business outcomes. If you are passionate about technology and the Travel sector, and wish to take the next step in your career, **this is your opportunity!** **Responsibilities and Tasks** ---------------------- * Design measurement plans and event taxonomies. * Implement, configure, and validate GA4, Google Tag Manager, and client-side and server-side tracking solutions. * Manage pixels and conversions for Google Ads, Meta, DV360, and other platforms. * Audit tracking implementations and resolve measurement issues. * Create tracking and validation reports in GA4 and Looker Studio, collaborating with the BI team to build advanced dashboards. * Analyze digital behavior and generate improvement recommendations. * Collaborate with Marketing, Product, Data, and Technology teams. * Ensure data quality and compliance with AdQuiver’s standards. **Required Experience** ------------------------- * Minimum 3 years’ prior experience in web analytics, digital marketing, or related fields, preferably within the hotel industry or an advertising agency. * Tag Management: Expert-level proficiency in Google Tag Manager (GTM). * Strong technical experience with GA4 and design of measurement plans (tracking plans). * Experience visualizing data using Power BI and Google Data Studio. * Experience handling advertising platform APIs such as Facebook Ads and Google Ads. * Experience managing clients and projects. **Hard Skills** --------------- * Degree in Computer Science, Marketing, or any other technical discipline—or equivalent professional experience. * Proficiency in Google Analytics 4 (GA4) and advanced knowledge of Google Tag Manager. * Advanced knowledge of tag management systems such as Google Tag Manager. * JavaScript knowledge applied to tracking. * English language level B2 or higher. * Interest in innovation, technology, data analytics, and the tourism sector. **Soft Skills** --------------- * Analytical and problem-solving skills. * Task prioritization with a results-oriented mindset. * Proactivity in decision-making. * Interest in innovation, technology, data analytics, and the tourism sector. * Ability to work collaboratively in teams and remotely. * Flexibility to work either fully remotely or on-site, as required. * Ability to perform under pressure and manage multiple projects simultaneously. **AdQuiver Benefits** -------------------------- Among other benefits, we offer: * Join a competitive and continuously growing company. * Integration into a team of highly qualified professionals—you’ll always have the support of your colleagues. * Work model: If you live in Gran Canaria, you can enjoy a hybrid work model. If you reside elsewhere, you’ll work 100% remotely. * Flexible working hours. * Professional training and development. * Excellent workplace atmosphere. * Weekly working hours: 37.5 hours. During July and August, we operate on an intensive schedule from 8:00 to 14:00. * 23 vacation days plus 2 additional days for family reconciliation. * On your birthday, you’ll work a half-day and receive a gift! * Referral incentives. * Health insurance discount. * Free snacks, fruit, and coffee in the office. **We’re excited to meet you!** -------------------------------- Complete the following form and join our team. **Join AdQuiver** --------------------------- **Fill out the form and join our team** -------------------------------------------------- This job posting is made with a commitment to equal opportunities, ensuring impartiality and non-discrimination based on gender, race, ideology, or any other personal or social condition or circumstance.