Job Description* Job Title: Web/eCommerce Data Analyst (All Genders) City: Barcelona State/Province: Barcelona Posting Start Date: 12/12/25 Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future\-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever\-changing world. For additional information, visit us at www.wipro.com. Job Description: **The role** ------------ The Web/eCommerce Data Analyst is responsible for the technical implementation of all campaign tracking and for the continuous optimization of the website and eCommerce conversion funnel. They ensure data accuracy, identify purchase barriers, and implement on\-site improvements to maximize the effectiveness of digital media, email, and social campaigns. **Key Responsabilities** ------------------------ ***1\. Conversion Tracking and Data Integrity*** * Implement and manage all conversion tracking (e.g., purchases, form fills, sign\-ups) across the website using a Tag Management System. * Validate the accuracy of eCommerce tracking (revenue, product views, add\-to\-carts) and conversion goals in the Web Analytics Platform. * Collaborate with the Marketing Analyst to ensure UTM parameter governance is consistent and properly links campaign traffic to on\-site actions. * Monitor site health and performance metrics to ensure site speed and functionality do not create data or conversion barriers. ***2\. Conversion Rate Optimization (CRO)*** * Analyze user behavior data (e.g., session recordings, heatmaps, funnel reports) to identify bottlenecks, friction points, and opportunities for conversion improvement on key landing pages and the checkout process. * Develop and run A/B and multivariate tests on headlines, calls to action (CTAs), landing page layouts, and product pages to improve conversion rates. * Manage on\-site personalization and dynamic content delivery based on referral source or user segment. ***3\. Performance Reporting and Analysis*** * Provide regular, in\-depth analysis of on\-site performance metrics, including Bounce Rate, Time on Site, Pages Per Visit, Exit Pages, and specifically, the Checkout Abandonment Rate. * Develop and maintain dashboards focused on the relationship between channel traffic and on\-site conversion success. * Translate complex data into clear, actionable recommendations for the Campaign Manager, Digital Specialists, and Web Development team. ***4\. Training*** * Prepare, organize, and run training for both Global and Local marketers to 1\. Explain how to use the dashboards 2\. Explain how to read the reports and translate them into actionable insights 3\. Discuss actions based on insights and define next steps. * Create reference guides to support different types of analytics consumers (basic, advanced, technical). **Required skills and qualifications** -------------------------------------- ***Technical Expertise*** * High proficiency in Web Analytics and Tagging: Google tools (Google Analytics, Google Tag Manager), Adobe Analytics, Piwik Pro. * Familiarity with SQL or similar data querying languages. * Expertise in validating and troubleshooting conversion pixels and eCommerce data layers. ***Analytical \& Process*** * Proven ability to conduct detailed conversion funnel analysis and interpret qualitative user behavior data (e.g., from heatmaps or session replay tools). * Strong analytical and problem\-solving skills with a passion for data accuracy and process improvement. * Detail\-oriented and highly organized with excellent project management skills. * Proven ability to translate business requirements into technical specifications and vice versa. ***Web/eCommerce Knowledge*** * Strong understanding of eCommerce platforms and the typical customer journey from landing page to purchase. ***Business acumen*** * Demonstrates curiosity and interest in gaining an excellent understanding of the business needs across various markets, and how this translates into the digital marketing channels, including their strategies and tactics. ***Communication*** * Excellent ability to communicate data\-driven insights to both technical and non\-technical stakeholders. ***Work Style*** * Senior professional who is self\-driven, independent, and proactive, with a strong ability to collaborate effectively across functions Mandatory Skills: Business Analysis . Experience: 5\-8 Years . Reinvent your world. We are building a modern Wipro. We are an end\-to\-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA \- as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.