Digital Lead Generation Technician

Description

At Grupo Vihotec, we are looking for a person who can turn marketing into business opportunities. We are not looking for a communications profile nor someone focused solely on content creation. We seek an analytical, solution-oriented, and proactive individual capable of generating high-quality leads to help grow **Ovatio by Iberdrola**, our energy solutions division. If you enjoy optimizing campaigns, analyzing data, and seeing how a sound strategy translates into more customers, we want to meet you. What will be your mission? Ensure marketing drives business results. You will be responsible for designing, executing, and optimizing lead generation initiatives so that our sales teams have real sales opportunities. What will you do? * Design and manage digital lead generation campaigns. * Optimize cost per lead (CPL) and improve conversion rates. * Analyze metrics and propose continuous improvements. * Manage campaigns on Google Ads, Meta Ads, and other digital channels. * Create and optimize conversion-focused landing pages. * Automate lead generation and follow-up processes. * Coordinate with the Sales team to enhance the quality of generated contacts. * Prepare reports and KPIs to measure campaign performance. * Explore new acquisition opportunities and channels. What do we offer? * Permanent contract. * Full-time schedule, 7:00–15:00 hours, year-round. * Opportunity to join a growing corporate group. * Direct involvement in the lead generation strategy of a brand like **Ovatio by Iberdrola**. * Continuous training on tools, automation, and artificial intelligence. * Autonomy to propose, test, and scale new initiatives. * Excellent work environment and collaboration with Marketing, Sales, and Management teams. Here, we do not measure success by "likes." We measure it by the ability to attract customers, optimize campaigns, and grow the business. If you enjoy working with data, experimenting, and seeing the tangible impact of your work on sales, this project is for you. We are looking for someone with... * Experience in digital marketing focused on lead generation. * Knowledge of Google Ads and Meta Ads. * Proficiency in Google Analytics or similar tools. * Experience working with CRM systems and conversion funnels. * Strong analytical skills and results orientation. * Proactivity in proposing new actions and optimizations. * A mindset of continuous improvement. Experience in automation, AI applied to marketing, and related areas will be especially valued.