End-User Content Technician

Description

Position Summary: AIRZONE is seeking a Content Creator to develop and optimize marketing content, attracting and converting audiences into leads and customers. Key Highlights: 1. Creation and writing of persuasive content for campaigns. 2. Strategic content development and copy optimization. 3. Interdisciplinary collaboration with Marketing and Customer Support teams. **Who are we?** **AIRZONE is a leading company in smart HVAC solutions with an international presence. Our commitment to sustainability, technology, and people has made us a benchmark in the HVAC industry.** **JOIN THE SMART COMFORT REVOLUTION!** **At AIRZONE, we're redefining the future of comfort and energy efficiency through cutting\-edge technology. If you're passionate about innovation, challenges, and want to work in a dynamic environment where your ideas matter — we want to hear from you!** . **Position Objective:** To create, develop, and optimize marketing and lead-generation campaign content persuasively and coherently aligned with the brand’s identity and tone of voice, thereby attracting, engaging, and converting audiences into leads and customers, contributing to the company’s business goals. **Main Responsibilities and Tasks:** Content Creation and Writing * Creation and writing of content for lead-generation and customer communication campaigns across various channels: + Advertising copy for campaigns (display, paid social, SEM) and development of creative assets in collaboration with the design team. + Email marketing content: newsletters, promotional campaigns, and automated nurturing sequences. + Landing pages, forms, and lead magnets designed for lead acquisition and conversion. + Subject lines, calls-to-action (CTAs), and optimized text to improve open rates, click-through rates, and conversion rates. + Copy for promotions, giveaways, and other time-bound lead-generation initiatives. * Editing and proofreading texts for spelling, grammar, and style. * Adapting content according to format, channel, and target audience. * Cultural and contextual adaptation of texts for each specific market. Content Strategy Development * Developing content based on the campaign strategy and calendar, aligned with the style guide, voice, and tone. * Designing messages tailored to each stage of the funnel (acquisition, consideration, conversion) and to each audience segment. * Competitor research, as well as keyword and trend analysis aligned with strategy. * Conducting A/B tests and optimizing copy based on performance results and metrics. Coordination with Other Teams and Departments * Close collaboration with Marketing and Customer Support teams. * Participation in campaign planning and development meetings. * Providing guidance on writing, messaging, and conversion to other teams and departments. Internal Procedures * Preparing internal tracking reports. * Understanding and applying established internal quality processes. * Where applicable, proposing improvements to internal processes to enhance overall company efficiency. **DESIRABLE EDUCATION** ---------------------- * Bachelor’s degree in Advertising and Public Relations, Marketing, Communications, or related field. **SPECIFIC KNOWLEDGE** ----------------------------- * Text editing and proofreading for spelling, grammar, style, and SEO. * Persuasive, conversion-oriented copywriting. * Email marketing, marketing automation, and lead nurturing. * Familiarity with email marketing and automation tools such as Mailchimp or HubSpot, advertising platforms (Google Ads, Meta Ads), and web analytics (GA4\). * MS Office suite (Word, Excel, Outlook, PowerPoint). **EXPERIENCE** --------------- * Experience in a similar role is desirable. . If you share our values and love what we do, we want to meet you! Apply now and help us build the future of smart comfort.