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Community Manager - cycling events
Negotiable Salary
Indeed
Full-time
Onsite
No experience limit
No degree limit
C. de Ramírez de Arellano, 1A, Cdad. Lineal, 28043 Madrid, Spain
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Description

**Context:** Unipublic is one of the leading sports event organizing companies in Spain. A subsidiary of the A.S.O. group (Amaury Sport Organisation), it has the resources and experience of a global leader in sports event organization. Specialized in cycling events, Unipublic is internationally recognized as the organizer of La Vuelta, the most important race on the Spanish professional cycling calendar and one of the most significant races worldwide, alongside the Tour de France and the Giro d’Italia. **Purpose of the position:** Under the supervision of the Social Media Manager and in close coordination with the 360º Communication, Digital, and Sports Event teams, the Community Manager will play a key role in building, developing, and consolidating the image and reputation of events organized by Unipublic. The role will focus on managing and enhancing social media presence at both national and international levels, actively contributing to brand positioning and engagement with various communities. **Responsibilities:** **Manage social media channels for our events** * Participate in defining digital strategies for different social media accounts related to cycling and public events. * Manage Facebook, X, Instagram, TikTok, Bluesky, Threads, and YouTube accounts for competitions organized by Unipublic, both during and outside of events. * Participate in the development of digital platforms and solutions. * Design and coordinate the production of audiovisual content tailored to different platforms to maximize reach and engagement. * Independently create visual and video content for distribution: templates, infographics, quotes, video edits, etc., with proficiency in major graphic and audiovisual design software (Photoshop, Illustrator, Premiere Pro, After Effects, etc.) * Increase the impact and visibility of content for sponsors, institutions, athletes, media, and distribution platforms. * Master the use of distribution platforms (Meta Ads, TikTok Ads, etc.) to promote content according to specific objectives (engagement, traffic, views, awareness) through effective audience segmentation and budget management. * Stay updated on the latest digital trends and continuously monitor collaborations with sponsors. **Design, create, and execute digital activations for our event sponsors.** * Contribute to the creation and implementation of new tools for our sponsors: storytelling around their communication goals, integration into both sports and non-sports content from our events. * Ensure delivery of digital campaigns contracted by our sponsors: content calendars, coordination with digital teams and sponsors. * Monitor results of published content: prepare reports and improvement proposals. * Stay informed about best practices in digital sponsorship tools and propose new activation ideas. **Coordinate content production with sponsors** * Coordinate with technical teams on the production of required videos (teasers, *near live* format, etc.). Graphic designers/illustrators and audio podcast content may also be involved in production. * Ensure proper sponsor visibility in content created for them. * Obtain sponsor approval for promotions requiring validation. * Ensure correct inclusion of hashtags and keywords. * Propose collaborative and joint publications to increase content reach for both sponsors and cyclists/teams. **Measure performance of actions on social media and digital platforms** * Define and monitor key indicators to evaluate performance of content intended for our sponsors (number of posts, engagement, reach, etc.) * Perform performance analysis and prepare reports enabling effective debriefings with sponsors. * Prepare quantitative and qualitative reports after events, highlighting innovative actions implemented. * Monitor audiences across different social media channels and conduct comparative analyses. **Profile description** * Native-level Spanish speaker with strong command of English (and preferably French). * Hold a master's degree in Marketing. You already have professional experience in communications and digital fields, particularly in social media content management and creation. * Besides your passion for sports in general, you possess knowledge of the cycling world and its environment. You have a strong affinity for digital and marketing domains. * You stand out for your editing skills, analytical ability, interpersonal communication skills, and interest in research. You are proficient in Adobe Photoshop. You also demonstrate high adaptability and the ability to work both independently and within a team. **Conditions** * Contract type: Permanent * Full-time * Location: Madrid * Work mode: On-site * Probation period: 6 months

Source:  indeed View original post
David Muñoz
Indeed · HR

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