Growth Copywriter

Description

Job Summary: We are looking for a Growth Copywriter to define and execute Learning Heroes’ communication at key conversion touchpoints, transforming ideas into messages that connect and convert. Key Highlights: 1. Transform ideas into messages that connect, educate, and convert 2. Strong focus on Conversion Rate Optimization and experimentation 3. Innovation with AI to scale content and automation Description **Let’s start from the beginning:** =============================== At Learning Heroes, we were born to break away from the conventional. We saw that traditional paths no longer fit a world that changes every day—so we decided to build our own. We empower people through practical, transformative learning experiences in key technologies such as Artificial Intelligence, Crypto \& Blockchain, and Trading. Here, we don’t believe in empty theory or learning without real impact; we believe in action, community, and continuous growth. We’re looking for curious, talented individuals eager to leave their mark—who want to help us build a new way of learning and shape the future of education. **And this is where you come in…** ============================== We’re seeking a Growth Copywriter to help us define and execute Learning Heroes’ communication across all key conversion touchpoints. If you’re motivated to transform ideas into messages that connect, educate, and convert—and enjoy writing copy with a CRO mindset, data-driven decisions, and constant experimentation—you’ll find a genuine environment here to do exactly that. **About the Role** ================ Communication is a critical driver of Learning Heroes’ growth and how we convey the real value of our training programs. As a Growth Copywriter, you’ll be the voice behind our campaigns and conversion experiences—from email marketing and UX/UI copywriting to 360° campaigns, audiovisual storytelling, and the evolution of our brand voice. This role places strong emphasis on Conversion Rate Optimization. You’ll collaborate closely with Growth Marketing, Go-To-Market, Dev, and Design teams to structure messages, narratives, and flows that maximize impact and results—integrating AI and automation to scale what works. **What You’ll Do (or, better yet, what you’ll enjoy)** ========================================================= **Email Marketing and Automations** (initial focus) * Create and optimize email sequences across the entire customer journey * Craft compelling subject lines and copy to maximize conversions * Implement automated workflows in CRM (HubSpot or other platforms) * Run ongoing A/B tests and analyze metrics (open rate, CTR, conversion) **Strategic Multichannel Writing with CRO Focus** * Write conversion-optimized landing pages and websites * Script Video Sales Letters (VSLs) that convert * Create high-value lead magnets that generate qualified leads * Support the Ads team with persuasive copy and variations for testing * Extend copy to social media, SMS, and WhatsApp * Develop **UX/UI copywriting** for digital products * Write microcopy: CTAs, notifications, onboarding flows **Storytelling and Conversion Optimization** * Define the storytelling approach and content structure that drives higher conversions * Collaborate with Dev and Design teams to implement web and landing page improvements * Conceptualize campaigns aligned with product launches and business goals * Develop narratives that reinforce "From Zero to Hero" * Collaborate with Hero Films to ensure harmony between word and image **Innovation with AI** * Implement generative AI workflows to scale content production * Design AI agents for messaging automation * Experiment with new tools applied to copywriting Requirements **What Makes You a Great Fit** ============================== * **3+ years of experience** in advertising copywriting or performance marketing * **Solid experience in email marketing**: campaigns, automations, and optimization * **Experience in CRO optimization**: writing conversion-focused landing pages, websites, and VSLs * Portfolio featuring **high-impact campaigns** for recognized brands * Experience with **CRM/email marketing platforms** (HubSpot, ActiveCampaign, Brevo) * Persuasive writing across multiple formats * **Analytical mindset**: making decisions based on data and conversion metrics * Genuine curiosity about **technology and AI** * Disruptive thinking and proactive attitude **Bonus Points** * Experience with **generative AI** (ChatGPT, Claude, Midjourney) * Knowledge of **AI automation and AI agents** * Advanced experience with **HubSpot** * **UX/UI copywriting** and product optimization * **VSL scripting** and conversion-oriented audiovisual formats * Background in **edtech, fintech, or digital products** * Interest in cryptocurrencies, trading, or financial markets * Experience with **testing and analytics tools** (Hotjar, Google Optimize, VWO) **Why Join Learning Heroes?** ====================================== **Real Impact** What we do helps thousands of people reinvent their careers and master the technologies of the future. **Bold Ideas (Welcome Here)** We question, propose, and test—great ideas never stay in a drawer. **A Team That Adds Up** You’ll work alongside talented, thoughtful, and friendly people where true collaboration matters. **Real Growth** Learning is part of the job—you’ll have access to internal training and real opportunities for advancement. **Flexibility Without Pretense** Flexible hours and work models built on trust and responsibility. **Andorra, If You’re Interested** If you’d like to relocate, we’ll support you through the entire process. **Role Conditions (The Important Things, Beautifully Stated)** ====================================================== * **Start Date:** Whenever you’re ready—but if it’s tomorrow, even better. * **Location:** Barcelona or Andorra. * **Contract Type:** Employment contract if you reside in or are willing to relocate to Andorra; Freelance contract if you reside outside the Principality of Andorra. * **Working Hours:** 40 hours per week, with flexible scheduling. **And Before You Go…** ============================ If you don’t meet 100% of the requirements, take a breath. Heroes don’t start knowing how to do everything. If this role resonates with you, inspires you, or you can imagine growing here—click and apply. The worst that could happen is that we end up absolutely delighted with you.