* Conduct high\-volume **outbound calls and emails** to generate new business opportunities. * Research, identify, and engage potential business clients within target markets and verticals. * Utilize the company’s **CRM system** to manage leads, track activities, and ensure accurate data entry. * Build and maintain a strong pipeline of qualified prospects through consistent follow\-up and relationship\-building. * Effectively communicate the value proposition of our IT products and services to prospective clients. * Qualify leads against defined criteria before handing them over to Account Executives/closers. * Collaborate with marketing and sales teams to optimize outreach campaigns and messaging. * Meet and exceed weekly and monthly targets for calls, emails, meetings booked, and pipeline contribution. * Stay up to date with industry trends, competitors, and technology solutions relevant to our clients.