At Natulim, we are seeking a Lead Storyteller with strong expertise in video architecture and strategic storytelling for social media. This role will be responsible for designing and creating videos from a narrative perspective—understanding what is said, when it is said, and why—aiming to produce content that captivates, is easily understood, and performs consistently across platforms such as TikTok, Instagram Reels, and YouTube Shorts. We seek someone who understands current social media strategies, knows why a hook works, and can intentionally design and replicate it—not merely relying on intuition or momentary impact. Responsibilities * Translate ideas and briefs into clear, strategic narrative structures for video * Design content architecture: hook, outline, sequence, pacing, and progression * Define phrasing, key moments, and information order based on retention, comprehension, and user behavior * Create storytelling tailored to TikTok, Instagram Reels, and YouTube Shorts * Design intentional hooks grounded in proven social media patterns (expectation disruption, identification, curiosity, clarity, tension) * Understand and apply the rationale behind why a hook works—and be able to replicate and adapt it * Refine narratives and structures to improve clarity, pacing, or impact * Maintain brand consistency and narrative coherence across all content * Analyze content performance and extract actionable insights * Explain and share with the team the reasoning behind narrative decisions * Serve as the internal reference for storytelling and narrative criteria in video Requirements * Prior experience in digital advertising, content marketing, or e-commerce * Background in social content, ads, or branded content * Demonstrated experience as a Lead Storyteller, Creative Producer, Creative Strategist, Content Lead, or similar role * Strong ability to structure videos and explain why they work * In-depth knowledge of current formats, patterns, and dynamics on TikTok, Instagram, and YouTube Shorts * Aesthetic sensitivity and visual judgment oriented toward lifestyle, beauty, or sustainability * Experience collaborating with videographers and editors * Structured thinking applied to creativity * Organizational skills, autonomy, and attention to detail * Spanish or English (additional languages are a plus) What we offer * Join a growing, sustainable brand. * Creative autonomy and direct involvement in content strategy. * A dynamic, flexible, innovation-driven environment. * Hybrid/remote work model and flexible working hours.