At Natulim, we are seeking a Content Creator with a strong focus on video architecture and strategic storytelling for social media. We are not looking for a purely execution-oriented profile nor one based solely on intuition. We seek someone who understands current social media strategies, knows why a hook works, and is capable of intentionally designing, building, and replicating it. Responsibilities * Conceptualize and create video content with narrative and strategic rigor * Translate ideas and briefs into clear video structures * Design content architecture: hook, outline, sequence, pacing, and progression * Define phrases, key moments, and information order based on user retention, comprehension, and behavior * Create storytelling tailored to TikTok, Instagram Reels, and YouTube Shorts * Design intentional hooks grounded in proven social media patterns (expectation disruption, identification, curiosity, clarity, tension) * Understand and apply the reasons why a hook works—and be able to replicate and adapt it * Refine narratives and structures to enhance clarity, pacing, or impact * Maintain brand consistency and narrative coherence across all content * Analyze content performance and extract actionable insights * Explain and share with the team the rationale behind creative decisions * Serve as the internal reference for social video content and storytelling Requirements * Prior experience as a Content Creator, Creative Producer, Creative Strategist, Content Lead, or similar role * Background in digital advertising, content marketing, or e-commerce * Experience with social content, ads, or branded content * Demonstrated ability to structure videos and explain why they work * In-depth knowledge of current formats, patterns, and dynamics on TikTok, Instagram, and YouTube Shorts * Aesthetic sensitivity and visual judgment oriented toward lifestyle, beauty, or sustainability * Structured thinking applied to creativity * Organizational skills, autonomy, and attention to detail * Spanish or English (additional languages are a plus) What we offer * Join a growing, sustainable brand. * Creative autonomy and direct involvement in content strategy. * A dynamic, flexible, and innovation-driven environment. * Hybrid/remote work model and flexible working hours.