CRM SPECIALIST

Description

Job Summary: Naturitas is seeking a Marketing/PR professional with experience in CRM and B2C e-commerce to support the CRM strategy, campaign execution, and performance analysis across more than 20 markets. Key Highlights: 1. Strategic, operational, and analytical support in CRM and marketing. 2. Implementation of multichannel campaigns and audience segmentation. 3. KPI analysis and continuous campaign optimization. Spain, Catalonia, Sant Cugat Del Valles Avinguda de la Generalitat 163, Internet/E\-Commerce, Marketing / PR **Work location:** Spain, Catalonia, Sant Cugat Del Valles **Sector:** Internet/E\-Commerce **Role:** Marketing / PR Branch: Naturitas Date of last update:23/03/2026 Expiry date: 31/12/2999 ### **JOB DESCRIPTION** **Naturitas is an e‑commerce platform specializing in natural products that care for people and the planet: organic and ecological food, natural cosmetics, supplements, and much more.****We operate in over 20 countries and continue growing with great enthusiasm: exploring new markets, expanding our catalog, and creating opportunities for new talents to join this journey.** **Mission:** Provide strategic, operational, and analytical support to the CRM strategy, collaborating on campaign execution, database management, and performance analysis—with a focus on improving customer experience, commercial efficiency, and marketing action performance. **What would you do daily?:****1. CRM Strategy and Campaign Execution** * Participate in defining the CRM strategy for more than 20 markets. * Implement email marketing, app notification, and SMS campaigns. * Create, test, and schedule multichannel journeys. * Verify content, links, audiences, and sending rules before each activation. **2. Audience Segmentation and Management** * Support customer segmentation based on purchase behavior, frequency, average order value, and lifecycle stage. * Update and maintain dynamic lists and automated audiences. * Collaborate in identifying personalization opportunities (offers, messages, timing). **3\. Automations and Customer Journey** * Assist in implementing and maintaining automated workflows. * Monitor proper automation functionality and report incidents. **4\. Analysis and Reporting** * Track CRM KPIs: open rate, CTR, conversion, revenue per campaign, purchase frequency, etc. * Prepare monthly performance reports for campaigns, automated flows, cohorts, and databases. * Identify improvement opportunities based on results analysis. **5\. Continuous Optimization** * Collaborate on A/B testing (subject lines, creatives, timing, audiences). * Propose data-driven and best-practice-based improvements to campaigns and automations. * Support optimization initiatives aimed at improving conversion and efficiency. **6\. Coordination with Other Teams** * Work jointly with other teams to ensure communication consistency. * Align CRM campaigns with commercial actions, promotions, and product launches. **7\. Data Management and Information Quality** * Ensure data quality, accuracy, and correct segmentation. * Collaborate in maintaining database quality (opt\-ins, duplicates, key fields). Support documentation of team processes and learnings. * **What makes you special for this role?*** Minimum 2 years’ experience in marketing, CRM, and B2C e‑commerce. * Strong expertise in CRM, customer journey, and lifecycle marketing. * Proficiency in Excel and Power BI. * Knowledge of CRM or marketing automation tools. * Data analysis and marketing KPI expertise. * Analytical ability, data orientation, and attention to detail. * Organization and multitasking skills. * Proactivity and eagerness to learn. Strong communication skills. * **We especially value:*** Familiarity with automation, data, and applied AI is desirable. * Experience with Braze. **And... What do we offer?*** Continuous personal and professional development. * On-site cafeteria with 75% of meals subsidized. * In-office physiotherapist and medical services. * Option to choose flexible remuneration methods. * Yoga/Mindfulness classes. * Discounts on our website. * And other benefits yet to come! **Want to get to know us better?** Visit our website: www.naturitas.es**Apply to this vacancy—we’re excited to meet you!** **Naturitas,** Naturlover Naturitas is a company committed to equal opportunity. In our selection processes, decisions are based on experience, skills, passion, and ambition. We believe diversity brings tremendous value to our teams, products, and culture—and enables us to find the best ideas and solutions to positively impact both people’s lives and the planet. ### **VIEW DETAILS** Vacancies: 1 Will manage other people: No Type of contract: Permanent job Career level: Employee