Senior Copywriter

Description

Job Summary: We are seeking a creative Senior Copywriter to develop compelling concepts, narratives, and campaigns for elrow and Monegros, connecting with international audiences through electronic music and entertainment. Key Highlights: 1. Create immersive experiences for international audiences. 2. Collaborate on 360º campaigns for electronic music and entertainment. 3. Protect and evolve the brand voice of global brands. Description **About elrow and Monegros Festival** elrow and Monegros Festival are international benchmarks in creating immersive and disruptive experiences within electronic music and entertainment. Every campaign, flyer, piece of content, and visual asset is an opportunity to surprise, emotionally engage, and leave a lasting impression on international audiences. From Barcelona to the world, we have spent over a decade reinventing how electronic music and culture are experienced — and now we aim to take the brand to the next level. To achieve this, we seek talent to join our large family, specifically our creative team within Brand and Marketing. **About the Role** As Senior Copywriter, you will be part of the creative team, collaborating to build concepts, narratives, and campaigns that bring the elrow and Monegros universes to life and resonate with audiences worldwide. You will report to the Creative Marketing Director and work closely with the Brand team under the supervision of Cruz Arnau. You will participate in brainstorming sessions and campaign conceptualization, and execute copy that resonates and connects with international audiences. You will be responsible for developing messaging for 360º campaigns, digital content, theme launches, brand activations, social media, promotional materials, and event experiences — always ensuring consistency with elrow’s tone and identity. You must stay current with cultural trends, linguistic evolution, innovative formats within the music industry, and best creative practices. We seek a culturally sensitive individual capable of transforming complex ideas into clear, memorable messages — and possessing the curiosity required to draw inspiration from music, art, fashion, entertainment, and all that moves our communities. Your work will ensure each campaign does not merely communicate, but constructs universes capable of evoking emotion, sparking surprise, and generating conversation before, during, and after every elrow and Monegros experience. **Responsibilities** **Creative Thinking** * Generate concepts, narratives, and ideas that bring campaigns and experiences to life. **Storytelling & Copywriting** * Translate ideas into memorable messages across multiple formats and channels. **Brand Voice** * Protect and evolve the global brand voice of elrow and Monegros. **Culture & Trends** * Identify cultural trends and movements that inspire new ways of connecting with the community. **Creative Collaboration** * Work alongside creative, design, marketing, and production teams to realize each project. **A deeper look at your day-to-day:** *1. Creative Conceptualization* * Participate in the creation and development of creative concepts for campaigns, events, and brand launches. * Actively contribute to brainstorming sessions by proposing ideas, narratives, and innovative approaches. * Develop taglines, manifestos, naming, storytelling, and creative territories for new projects. * Collaborate in building narrative universes for elrow and Monegros themes and experiences. *2. Copywriting and Content Development* * Write copy for 360º campaigns, social media, email marketing, websites, presentations, and promotional materials. * Adapt messaging to different formats, channels, and international markets. * Create communication pieces aligned with business and brand objectives. * Review, edit, and optimize content to ensure quality and impact. *3. Brand Management and Consistency* * Ensure consistency of elrow and Monegros’ tone of voice and verbal identity across all touchpoints. * Ensure correct application of key messages across campaigns and projects. * Collaborate with Brand and Marketing teams to align communication strategy. *4. Cultural Trends and Innovation* * Research cultural, musical, digital, and entertainment trends that may inspire new campaigns. * Identify relevant creative opportunities to connect with the brand’s audiences. * Stay updated on emerging communication formats, platforms, and languages. Requirements * **Senior Copywriter** with proven experience in creative conceptualization and advertising copywriting. * 5+ years of experience in copywriting, creativity, or brand communication. * Prior experience in advertising agencies and/or companies in the cultural, music, or entertainment sectors is a plus. * Fluency in Spanish and English, with the ability to write naturally and precisely in both languages. * ***To apply for this position, please submit your CV and portfolio.***