Brand Manager

Description

As part of the Marketing team, your mission will be to define and execute the marketing plan for the assigned brands, in coordination with the National Marketing Manager. * Develop YOSOY's strategy for the assigned categories (Essentials and functional products) and drive Almendrola brand development. * Conduct market analysis and sales analysis for the categories under your responsibility. * Lead assigned product innovation and improvement projects, or collaborate with the Innovation Manager on their development. * Define and implement category designs for the assigned categories. * Develop and implement the communication and dissemination plan for core brand campaigns and functional campaigns, in coordination with the Communications Manager. * Collaborate on the point-of-sale (POS), promotion, and pricing strategy for new categories, together with the Trade Marketing Manager. * Work on the innovation pipeline for new categories alongside the Innovation Manager and Marketing Management. * Collaborate on defining the Marketing Plan for YOSOY and Almendrola for new categories. **Requirements and Profile** ----------------------- * 3\-4 years of experience in the Marketing department of a **leading fast-moving consumer goods (FMCG) company.** * University degree (Bachelor's or equivalent). * If the university degree is not related to Marketing, additional specialized Marketing training will be valued. * English level: Advanced (C2\) #### **Competencies and Values** * Strong strategic and analytical capabilities. * Responsible and organized individual. * Excellent oral and written communication skills. * Solution-oriented. * Advanced proficiency in Microsoft Office suite: Excel, Word, PowerPoint, etc. * Interest in healthy food, sustainability, and sports will be positively considered. **Employment Conditions and Benefits** * Permanent contract. * Two days of remote work per week. At Liquats, we foster an inclusive, accessible, and non-discriminatory environment. Our selection processes are impartial, and we invite you to submit your application with a blind CV to ensure an objective and equitable evaluation. Would you like to join our Marketing team? Submit your application and contribute to the growth of our brand.