Paid Media Technical Expert

Description

Job Summary: We are seeking an analytical, business-oriented Paid Media Consultant to plan, execute, and optimize digital advertising campaigns with a clear focus on ROI/ROAS. Key Highlights: 1. Lead customer acquisition strategies in SEM and Paid Social 2. Manage high-investment budgets and maximize profitability 3. Analyze data and extract actionable insights #### **Brand:** **The Cocktail** #### **Capability:** **MarComms** #### **Location:** **Madrid****,** **Spain** #### **Last Updated:** **5/11/2026** #### **Requisition ID:** **16072** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. We are looking for an analytical, business-oriented Paid Media Consultant to join our team. The selected candidate will be responsible for planning, executing, and optimizing digital advertising campaigns, with a clear focus on profitability and direct financial impact on client results (ROI/ROAS). We seek someone autonomous, strategically minded, and experienced in managing significant budgets. **Key Responsibilities** * **Performance Strategy and Activation:** Lead, define, and activate customer acquisition strategies across SEM (Google Ads, Bing Ads, Yandex, Baidu) and Paid Social (Meta Ads, TikTok Ads, LinkedIn Ads, etc.). Design campaign structures and advanced goal configurations aligned with ROI. * **Budget Management, Optimization, and Coordination:** Manage high-investment client budgets, maximizing efficiency and profitability. Conduct keyword research, optimize ad copy, segment audiences, and implement advanced bidding strategies. * **Data Analysis and Strategic Reporting:** Analyze key metrics in tools such as Google Analytics 4 and Looker Studio to extract actionable insights. Prepare performance reports, presenting data-driven strategic recommendations. * **Continuous Experimentation:** Plan and execute A/B tests and ongoing experiments across creatives, copy, audiences, and landing pages to continuously improve campaign performance and scale results. * **Full-Funnel Vision and Technical Integration:** Collaborate with design, funnel, and automation/CRM teams. Ensure **flawless technical implementation of tracking** (GA4, GTM, Data Layers, conversion APIs such as Meta CAPI, Google Enhanced Conversions) and consistency across the entire conversion funnel. * **Client Relationship Management:** Maintain fluent, technically sound communication with clients. Justify decision-making, present results, and propose scaling plans—including English-language interaction for international campaigns. **Requirements** **MUST-HAVE:** * **Proven operational experience of +3 years** managing Performance campaigns on Google Ads and Meta Ads. * **Advanced technical proficiency** in Google Ads and Meta Ads. * **Experience within the Google Marketing Platform (GMP) ecosystem:** Search Ads 360, Campaign Manager 360, and GA4\. * **High-level English proficiency** * Excellent analytical skills and ability to interpret performance metrics to make **data-driven decisions**. * Ability to understand complex commercial processes and the technical architecture of sales funnels. **NICE-TO-HAVE (Desirable):** * Experience with other channels such as TikTok Ads, LinkedIn Ads, Programmatic, or Native Advertising. * Knowledge of GTM Server-Side or basic SQL queries (BigQuery). * Prior experience in a digital agency. **What You’ll Gain** * Join a high-performing team. * Opportunity to work with top-tier clients and manage **significant budgets**. * Continuous training and access to the latest platform certifications. * Hybrid or in-office working model at our Madrid or Oviedo offices. * Competitive salary range commensurate with your experience and value. Do you see yourself in this role? Let’s talk. This could be your next major step in Paid Media. Are you in? At VML, we are committed to fostering a fully inclusive workplace that is rewarding and fosters professional development. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse pool of candidates to help us achieve that goal. We are happy to provide reasonable accommodations to individuals with disabilities who need assistance using or accessing the VML careers site or participating fully in the application process. If you require an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or email (HR contact) to request one. By clicking "Submit Application", the information you enter below will be sent to VML. Before proceeding, we recommend reviewing our Recruitment Privacy Policy. California residents should review our California Recruitment Privacy Notice. These documents explain how we use your personal data when you apply for a position with us, as well as how you can update or delete the information you have provided. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.