Programmatic

Description

* Plan, activate, and optimize **programmatic campaigns** across different DSP platforms. * Manage campaigns across **Display, Video, Native, CTV, and Programmatic Audio** formats. * Develop and implement **audience targeting strategies** based on data insights and contextual signals. * Monitor campaign performance daily and optimize toward key KPIs (CPA, CPC, CTR, VTR, etc.). * Produce **performance reports and insights** for internal teams and clients. * Collaborate with **planning, analytics, and account teams** to develop data\-driven media strategies. * Manage **Private Marketplace (PMP) deals and preferred deals** with publishers. * Ensure correct **budget pacing and campaign delivery**. * Identify opportunities for **testing, optimization, and innovation** across targeting, formats, and creatives. * Campaign and strategy setup * Control of campaigns and associated KPI’s * Contribution of solutions to incidents resolution * Collaboration on media proposals and plans * Contact with DSP´s * Contacts with planning and purchasing teams of the agencies * Bachelor’s degree in marketing, Advertising, Economis or related filed or have previous experience \+3 years * Cross\-platform DSP knowledge, especially in DV360 * Knowledge of ad servers: DCM, Sizmek, Weborama... * Experience in activating analytical segments * Video experience (Youtube and deals) and display. **We think you’re awesome if you:** * Language: Advanced level of English will be assessed at interview by The Talent Team.