Data & Martech Specialist

Description

Job Summary: We are seeking a Data & Martech Specialist to implement and analyze digital measurement and attribution tools, and to develop data strategies for digital campaigns. Key Highlights: 1. Experience with digital measurement and attribution tools 2. Integration and evolution of data sources with key partners 3. Development of data strategies for digital campaigns DESCRIPTION We are looking for a highly qualified Data & Martech Specialist to join our team. The ideal candidate will have experience implementing and analyzing digital measurement and attribution tools—particularly within the app ecosystem—and will be capable of working with various attribution models. They will also possess solid experience in Marketing Mix Modeling (MMM). Additionally, the candidate must have strong skills in integrating and evolving data sources with key partners, as well as in developing data strategies for digital campaigns. **Responsibilities:** * Implementation and analysis of digital measurement and attribution tools, especially within the app ecosystem (AppsFlyer, Amplitude, GA4, etc.) using different attribution models (last click, time decay, custom). * Implementation and analysis of various audiences within our CDP (mParticle). * Integration and evolution of data sources with key partners: Meta, TikTok, DV360, TheTradeDesk, AppNexus, Google, etc. * Development of data strategies for digital campaigns: 1st Party Data, 2nd Party Data agreements, evaluation and selection of 3rd Party Data providers. * Development of customized reports for data usage analysis. * Development of customized campaign-level reports for digital paid media analytics via Amplitude. REQUIREMENTS * University degree in Marketing, Advertising, Communications or a related field. * 5 years of experience in data and martech. * Proven experience in implementing and analyzing digital measurement and attribution tools. * In-depth knowledge of attribution models and tools such as AppsFlyer, Amplitude, GA4, mParticle. * Experience integrating data with platforms including Meta, TikTok, DV360, TheTradeDesk, AppNexus, Google. * Ability to develop data strategies and evaluate data providers. * Knowledge of the latest martech tools and technologies. * Excellent analytical skills and attention to detail. * Ability to work under pressure and meet tight deadlines. * Ability to manage multiple projects simultaneously. * Ability to work independently and collaboratively.