MarTech Architect & Tracking Specialist (M/F)

Description

Job Summary: Konecta is seeking a MarTech & Analytics Specialist to lead data measurement architecture and bridge Digital Marketing, Product, and Technology—solving challenges in the cookieless environment. Key Highlights: 1. Design the future of marketing data infrastructure 2. Lead measurement strategy in cookieless environments 3. Work with a cutting-edge technology stack Konecta is a leading company providing digital customer management services and solutions. Konecta delivers end\-to\-end solutions covering the entire customer lifecycle—including customer experience, process reengineering consulting, next\-generation digital technologies, and customer operations (Front and Back Office), among others. Central to this evolution has been Konecta’s ability to respond to market shifts by strongly investing in technologies such as robotics, digital services, Big Data, and Artificial Intelligence. Are you ready to design the future of marketing data infrastructure? At Konecta, we are looking for a MarTech \& Analytics Specialist to lead our data measurement architecture and serve as the definitive bridge between Digital Marketing, Product, and Technology. If you are passionate about solving cookieless challenges, deploying advanced server\-side architectures, and tracking data from the first digital click through to offline sales, this challenge is for you. **What You’ll Do** Data Architecture: Design global event taxonomies and advanced tagging (GTM Client\-Side \& Server\-Side) across large\-scale B2C digital properties. Offline Attribution: Connect digital signals (GCLID, UTMs, etc.) with offline conversions within our CRM and Contact Center ecosystem. Campaign Optimization: Ensure algorithms (Google Ads, Floodlights, Meta CAPI) optimize toward real business value (net sales). Privacy and Future: Lead our measurement strategy in cookieless environments, ensuring strict GDPR compliance and Consent Mode governance. **What We’re Looking For** Experience: 4+ years in MarTech, Analytics Implementation, or Technical Tracking roles. Tag Management: Expert level in Google Tag Manager (GTM), both Server\-Side and Client\-Side. Analytics Stack: Strong technical experience with GA4, BigQuery (SQL), and measurement plan (tracking plan) design. Validation: Professional use of Chrome DevTools for data quality assurance (QA) and error debugging. Languages: Fluent English (B2\), with ability to interact with international stakeholders. Desirable: Knowledge of CDP platforms, Adobe Analytics, or Call Tracking systems. **What We Offer** High\-Impact Projects: Collaborate hands\-on with state\-of\-the\-art data maturity frameworks. Top\-Tier Tech Stack: Access to GA4, BigQuery, Funnel Suite, and next\-generation measurement for AI Agents. Work\-Life Balance and Flexibility: Excellent working hours (Fridays feature an intensive schedule ending at 3:00 PM) and a flexible hybrid model in Madrid (Ciudad Lineal). Permanent contract \+ competitive salary aligned with your technical experience. Interested? Apply now! What We’re Looking For Experience: 4+ years in MarTech, Analytics Implementation, or Technical Tracking roles. Tag Management: Expert level in Google Tag Manager (GTM), both Server\-Side and Client\-Side. Analytics Stack: Strong technical experience with GA4, BigQuery (SQL), and measurement plan (tracking plan) design. Validation: Professional use of Chrome DevTools for data quality assurance (QA) and error debugging. Languages: Fluent English (B2\), with ability to interact with international stakeholders. Desirable: Knowledge of CDP platforms, Adobe Analytics, or Call Tracking systems.