PPC Specialist + Performance

Description

Job Summary: We are seeking a Paid Media and Performance Campaigns professional with solid experience in planning, executing, and optimizing PPC campaigns, as well as strong analytical skills to make data-driven decisions. Key Highlights: 1. Create multichannel strategies to help achieve client objectives. 2. Manage PPC campaigns and continuously optimize them across various platforms. 3. Stay informed about the latest digital marketing trends. We are looking for a passionate Paid Media and Performance Campaigns professional. If you have solid experience in planning, executing, and optimizing pay-per-click (PPC) campaigns across multiple advertising platforms, and you are eager to demonstrate your analytical skills and ability to make data-driven decisions — along with deep knowledge of the latest digital marketing trends — and, above all, you’re ready for a new challenge, Newno is the place for you! **Responsibilities** ---------- * Develop multichannel strategies to help achieve client objectives across all stages of the funnel. * PPC campaign management: Create, implement, and optimize effective campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms for campaign success. * Continuous optimization: Regularly analyze campaign performance, adjust strategies as needed, and apply optimization best practices. * Audience segmentation: Design audiences and select appropriate ad formats for each platform to ensure campaign success. * A/B testing: Implement A/B tests to identify key variables and continuously improve campaign performance. * Measurement plan creation and implementation: “What isn’t measured doesn’t exist — and therefore cannot be improved.” Proficiency with tag management tools (GTM, Tealium IQ). * Data analysis: Use analytical tools to evaluate campaign performance, derive insights, and provide detailed reports to stakeholders. * Budget management: Efficiently manage allocated advertising budgets, optimizing return on investment (ROI) and minimizing costs. * Stay current with trends: Keep up-to-date with the latest digital marketing, PPC, and advertising technology trends to keep the agency’s sales team informed. * Collaborate with other teams to ensure an integrated marketing strategy. * Support the Project Managers and New Business teams in developing proposals to acquire new clients for the agency. **Requirements** -------------- * Proven experience (minimum 3 years) managing PPC and Paid Media campaigns. * Expert-level knowledge of advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Twitter, Spotify, etc. * Excellent analytical skills and ability to interpret data to make informed decisions. * Familiarity with web analytics and conversion tracking tools. * Excellent communication skills and ability to work collaboratively in a team. * Certifications in Google Ads, GTM, GA4, or other advertising platforms. * Programmatic advertising knowledge is a plus. **Benefits** -------------- * Fully remote work with Argentina working hours (8 AM to 5 PM).