External Communication Specialist

Description

Job Summary: We are seeking a Digital Communication and Marketing Specialist to strengthen Saint-Gobain Group’s digital presence in Spain, driving visibility and measurable results. Key Highlights: 1. Contribute to the external communication strategy and digital optimization. 2. Manage web content, social media, and digital campaigns. 3. Opportunities for professional development and growth in a dynamic environment. **Why do we need you?** We are a global leader in building solutions, committed to developing innovative and sustainable solutions. From the External Communication department, we work to reinforce our brands’ positioning and their relationship with various audiences. We seek to hire a Digital Communication and Marketing Specialist who will help consolidate our digital presence and drive initiatives that generate visibility and measurable results. Job Mission: Contribute to the implementation and optimization of the external communication strategy for Saint\-Gobain Group’s building brands in Spain, overseeing the digital ecosystem and driving visibility and demand generation. Main Projects: Web Content Management: * Develop and update brand websites’ content (campaigns, solution-related content, landing pages). * Ensure content consistency with brand and business strategy. * Optimize and improve user experience and SEO/GEO positioning across all sites in the ecosystem. Social Media: * Manage and create social media content aligned with the communication plan (editorial calendar, campaigns, supported by a social media agency). * Adapt content to different channels and formats (posts, videos, technical assets, etc.). * Monitor basic performance metrics (engagement, traffic) and propose improvements. * Coordinate content with pre-defined campaigns led by the manager and ensure digital visibility of other global communication milestones. * Identify trends and emerging formats. * Propose creative and innovative actions. Digital Campaigns and Inbound Execution: * Implement inbound marketing campaigns (defining calendars and actions, creating content, landing pages, lead capture workflows). * Manage email marketing campaigns: layout and creation, segmentation, sending, and performance tracking. * Layout assets for adaptation to standard formats. Digital Back Office and Analytics: * Monitor performance using tools such as Google Analytics, Hootsuite, Metricool, etc. * Prepare periodic reports and propose improvements based on metric analysis. * Manage databases and segmentations for email marketing (integration with CRM/Salesforce). Coordination and Cross-functional Projects: * Support the organization and dissemination of events, product launches, and institutional activities. * Coordinate execution of digital actions with internal teams (sales, marketing, CX, etc.). * Collaborate with external providers on objective-based projects (agencies, digital partners). * Coordinate with internal teams to produce content and ensure its digital visibility and positioning. **Is this role right for you?** This position is ideal if you have: * A degree in Communication, Marketing, Advertising or related field. * 2–4 years of (full-time) experience in digital environments, external communication, marketing, social media, or websites. * Hands-on experience managing web content (CMS) – DRUPAL preferred. * Operational management of social media and community management. * Experience executing email marketing campaigns (Mailchimp, GetResponse or similar). * Proficiency in Google Analytics, Google Tag Manager, and digital measurement tools. * Participation in inbound marketing projects. * Basic graphic design and layout skills (CANVA, etc.). * A dynamic, goal-oriented profile. * Ability to organize and manage multiple projects. * Rigor and attention to detail (especially regarding content and data). * Proactivity and coordination with multiple stakeholders. * Analytical capability. * Teamwork and coordination skills. Desirable: * B2B environment experience. * Knowledge of AI applied to marketing. * Familiarity with automation and CRM tools (Salesforce or others). **Don’t forget anything** At Saint\-Gobain, we value teamwork and talent development. We believe in the richness brought by diversity and collaborate with people from all backgrounds to build the best teams. We commit to providing an inclusive environment and ensuring equal treatment with real opportunities for professional development, regardless of ethnic or national origin, religion, sexual orientation, marital status, gender identity, age, disability, or any other condition—guaranteeing equal rights and opportunities. To us, every individual story matters! **A bit more about us** "MAKING THE WORLD A BETTER HOME" — that is why we exist and what drives us. As an External Communication Specialist, you will directly contribute to this purpose by strengthening our digital presence and accelerating initiatives that connect with our audiences and amplify the visibility and reputation of our brands. Present in 75 countries, Saint\-Gobain is the world leader in sustainable construction. What is our business? We design, produce, and distribute materials and services for the construction and industrial markets. What are our solutions? They are found everywhere in our daily lives (buildings, transportation, infrastructure), delivering comfort and sustainability. What is our ambition? Wherever you are, let your unique personality and our values guide you every day to invent a more sustainable world. **Benefits of joining us** Grow within an international company, the world leader in light and sustainable construction. A company that designs, manufactures, and distributes materials in the “Construction, Mobility, and Sustainable Industry” segment. * Permanent contract. * Flexible working hours. * Remote work for two days per week after the onboarding process. * Social benefits (flexible compensation). * Dynamic and collaborative work environment. * Opportunities for professional development and growth. Don’t miss this opportunity to complement your academic training with hands-on experience — take the next step in your career! **A team ready to welcome you** Corporate Communications and Marketing team. We are ten professionals with diverse experience levels, working daily to deliver our best to a changing and dynamic organization. **Steps to join us** Simply submit your application by completing the online form with your updated CV. If your profile matches the vacancy, we will contact you for an initial interview. Depending on the role, you may be invited to participate in a round of interviews with the team. If selected, you will receive a formal offer with all details. Once the offer is accepted, we will guide you through the onboarding process to ensure a smooth integration and successful start to your new chapter with us. We look forward to meeting you and helping you take the next step in your career! Job Reference: ESP01014