AdTech Expert Lead

Description

Job Summary: We are seeking an AdTech Consultant specialized in Paid Media, advanced tracking architectures, and first-party data activation to design and evolve end-to-end AdTech architectures. Key Highlights: 1. Design and evolve end-to-end AdTech architectures. 2. Collaborate with multidisciplinary teams on advanced optimization. 3. Technical profiles with analytical mindset and results orientation. ### **General information** Office Madrid Country Spain Date Published 09\-Mar\-2026 Ref \# 2356 Area Marketing Type of Presence Hybrid ### **Description \& Requirements** **AdTech \& Data Activation Consultant** ---------------------------------------- At **Jakala**, we continue strengthening our **Activation** practice and are looking for an **AdTech Consultant with strong technical and data expertise**, specialized in **Paid Media, advanced tracking architectures, and first-party data activation**. The role combines **technical, analytical, and business vision**, and focuses on designing and evolving **end-to-end AdTech architectures**, connecting clients’ data ecosystems with advertising platforms to maximize media investment value. You will work cross-functionally with **media, data science, data engineering, and technology teams**, participating in projects involving advanced optimization, value-based activation, and real-impact measurement. ### **Responsibilities** * Design and evolve **end-to-end AdTech architectures**, connecting CRM, CDP, data warehouse, and advertising activation platforms. * Define and oversee **data flows** between CRM, scoring models, and Paid Media platforms, ensuring correct activation of business signals. * Participate in **predictive lead scoring** projects, enabling activation of model outputs within advertising platforms. * Design **Value-Based Bidding** strategies, translating value signals (quality leads, revenue, LTV) into platform optimization algorithms. * Work with data environments on **Google Cloud Platform**, using **BigQuery** for marketing data exploitation, modeling, and activation. * Define and oversee technical implementations related to: + Advanced conversion CRM + advertising platform integrations + First-party audience activation + Offline conversion integration * Supervise and validate the technical configuration performed by media agencies (tracking, bidding, audiences, data integrations). * Collaborate with **data science, data engineering, and media teams** on advanced optimization solutions. * Participate in **advanced measurement, testing, and incrementality** projects, evaluating the real impact of value-based strategies. * Contribute to developing internal **AdTech, data activation, and automation frameworks** within the Activation practice. ### **Ideal Candidate Profile** * Experience in **AdTech, technical Paid Media, or MarTech consulting**, with solid understanding of how advertising platforms connect with data ecosystems. * Advanced knowledge of Paid Media platforms: + Google Ads + DV360 + Meta Ads including **automated optimization and Value-Based Bidding** strategies. * Experience in **advanced tracking and measurement**, including: + Google Tag Manager + Server-side tagging + Conversion APIs (CAPI) + Offline conversion imports + Enhanced Conversions * Familiarity with **modern GCP data architectures**, especially: + BigQuery as data warehouse + Integration of marketing datasets + Processing and exploitation of business signals * Ability to understand data flows between: + CRM / CDP + Data warehouse + Advertising activation platforms * Interest or experience in **scoring models**, first-party data activation, and optimization based on **LTV / revenue signals**. * Analytical profile, with interest in **process automation**, conversion signal optimization, and continuous improvement of attribution and bidding models. ### **Key Competencies** * Technical profile capable of understanding **complex digital marketing ecosystems and data architecture**. * Analytical mindset and clear orientation toward **business outcomes**. * Ability to connect **data, technology, and digital media** in advanced activation projects. * Interest in working with **modern data architectures** applied to marketing. * Ability to collaborate with **multidisciplinary teams** (media, data science, technology). * Clear communication skills with both technical and business stakeholders. * Interest in staying updated on **AdTech, activation platforms, automated optimization, and advanced measurement**. * **English: intermediate level**, required to work with platforms, technical documentation, and international teams. **What We Offer?** * Remote or hybrid office attendance model (2 days/week onsite). * Flexible working hours. * Three weeks per year of full remote work. * Health insurance. * Wellhub for your physical and mental wellbeing. * Flexible compensation. * 28 vacation days per year. * Career path tailored to your professional interests. * Access to certifications (we are **Google, Salesforce, and Adobe partners**). * Language training. **Company Overview** We are a data, AI, and experience company creating significant and lasting global impact. We work closely with our clients to design growth trajectories grounded in data and insights focused on measurable business outcomes. Our deep technological and architectural expertise enables us to implement relevant, integrated, and sustainable long-term solutions. Since Matteo de Brabant founded the company in 2000, we have grown into an international, diverse, and highly qualified team. In 2021, Ardian, a leading global private equity firm, acquired a majority stake in Jakala. Today, we operate from our headquarters in Milan and multiple offices and centers of excellence worldwide.