Internship Opportunities for Clients – Madrid

Description

Position Summary: An internship opportunity at Endesa for university students or recent graduates, involving organizational management, data analytics, and digital transformation within the B2C Marketing area. Key Highlights: 1. Participation in strategic projects of the Spanish electricity sector 2. Development of analytical and strategic skills in B2C marketing 3. Master’s Program in Organizational Management, Key Competencies, and Data Analytics ENDESA, S.A. **Madrid** (Madrid) T/2026/49474 **Apply now for an internship opportunity at ENDESA, S.A.**What does the company offer? * **1** internship position at ENDESA, S.A., lasting **12 months**, starting in **March 2026** * Monthly gross stipend of **900.00€** * 7 hours per day * Internship location in Spain: Calle Ribera del Loira, 60, Madrid (Madrid) * The internship includes enrollment in the Continuing Education Master’s Program in Organizational Management, Key Competencies, and Data Analytics \- MFPGO (Universidad Camilo José Cela) What type of candidate is the company seeking? * **University undergraduate student lacking only the Final Year Project (TFG/PFC), or university graduate, or university graduate holding a master’s degree:** Bachelor’s Degree in Marketing and Commercial Management, Bachelor’s Degree in Industrial Organization, Bachelor’s Degree in Economics, Bachelor’s Degree in Mathematics, Bachelor’s Degree in Business Administration and Management Proposed Training Plan As the leading company in the Spanish electricity sector, **Endesa** currently employs over 10,000 people and serves 11 million customers. Individuals joining the company participate in a collaborative learning model, combining academic training with hands-on experience in strategic projects related to energy generation, distribution, and commercialization. **Department** Customer Value & Retention – B2C Marketing (Customer Value Management Iberia). This area aims to maximize the lifetime value of the customer portfolio through retention and loyalty campaigns, cross-selling of energy and products/services, digitalization of customer relationships, and margin optimization—ensuring continuous monitoring and analysis of implemented actions. **Training Objectives** During the internship, the selected candidate will: * Organizational Management: Participate in designing and implementing commercial campaigns, defining target audiences, and coordinating with various business units to ensure proper execution of retention and loyalty initiatives. * Data Analytics: Identify and measure business KPIs, analyze campaign results, assess impact on churn and margin, and draw data-driven conclusions to propose improvements. * Digital Transformation and New Technologies: Collaborate in designing and executing Customer Journeys in Marketing Cloud, deploying campaigns across multiple channels, and using analytical tools such as Power BI to monitor outcomes. * Key Competencies: Develop proactivity, dynamism, creativity, and innovation within a complex and rapidly changing environment, strengthening analytical capabilities and cross-functional collaboration skills. * Process Innovation: Contribute to continuous improvement of value propositions, customer segmentation, and pricing strategies—minimizing churn impact and optimizing portfolio profitability. **Mentorship and Monitoring** Specialized tutoring with continuous support. Definition of training objectives aligned with the Customer Value & Retention area and periodic progress reviews. Ongoing feedback focused on developing analytical, strategic, and creative capabilities. **Candidate Profile** Academic Qualification: Bachelor’s Degree in Business Administration and Management (ADE), Economics, Engineering, Mathematics, or similar business- or quantitative-oriented degrees. Required Skills: Analytical ability, results orientation, proactivity, dynamism, creativity, structured thinking, and capacity to work effectively in dynamic, cross-functional environments. Preferred Languages and Tools: * Languages: English (required); knowledge of Italian is a plus. * Tools: Familiarity with Big Data or Marketing; basic understanding of UX/UI Design; proficiency with analytical tools such as Power BI or similar. **Training Value – Master’s Program in Organizational Management, Key Competencies, and Data Analytics** This experience fully integrates into the Master’s Program in Organizational Management, Key Competencies, and Data Analytics, enabling students to apply analytical marketing tools, strategic management techniques, and digital transformation methodologies in a real-world B2C business environment. The participant will develop a comprehensive understanding of the customer lifecycle, reinforcing their profile in business analytics, value proposition design, and commercial campaign optimization—with direct impact on business profitability and sustainability.