Growth Copywriter

Description

Job Summary: We are seeking a Growth Copywriter to define and execute Learning Heroes’ communication at key conversion touchpoints, with a focus on CRO and experimentation. Key Highlights: 1. Transform ideas into messages that connect, educate, and convert. 2. Approach copywriting with a CRO mindset, data, and continuous experimentation. 3. Lead the voice of campaigns and conversion experiences, integrating AI. Location **Barcelona, Barcelona, Spain (Hybrid)**Experience **3 Years of Experience** Description **Let’s start at the beginning:** At Learning Heroes, we were born to break away from “business as usual.” We saw that traditional paths no longer fit a world changing every day—so we decided to build our own. We empower people through practical, transformative learning experiences in key technologies such as Artificial Intelligence, Crypto \& Blockchain, and Trading. Here, we don’t believe in empty theory or learning without real impact—we believe in action, community, and continuous growth. We’re looking for curious, talented individuals eager to make their mark—who want to help us build a new way of learning and shape the future of education. **And this is where you come in…** We’re looking for a Growth Copywriter to help us define and execute Learning Heroes’ communication across all key conversion touchpoints. If you’re motivated to transform ideas into messages that connect, educate, and convert—and enjoy approaching copywriting with a CRO mindset, data, and continuous experimentation—you’ll find a truly supportive environment here. **About the Role** Communication is a critical lever for Learning Heroes’ growth and for conveying the real value of our training programs. As a Growth Copywriter, you’ll be the voice behind our campaigns and conversion experiences: from email marketing and UX/UI copywriting to 360° campaigns, audiovisual storytelling, and the evolution of our brand voice. This role has a strong focus on Conversion Rate Optimization. You’ll work hand-in-hand with Growth Marketing, Go-To-Market, Dev, and Design teams to structure messages, narratives, and flows that maximize impact and results—integrating AI and automation to scale what works. **What You’ll Do (or, better yet, What You’ll Enjoy)****Email Marketing and Automations** (Initial Focus)* Create and optimize email sequences across the entire customer journey * Craft compelling subject lines and copy to maximize conversions * Implement automated workflows in CRM (HubSpot or other platforms) * Run ongoing A/B tests and analyze metrics (open rate, CTR, conversion) **Strategic Multichannel Copywriting with CRO Focus*** Write high-converting landing pages and website copy * Script Video Sales Letters (VSLs) that convert * Create high-value lead magnets that generate qualified leads * Support the Ads team with persuasive ad copy and variations for testing * Extend copy to social media, SMS, WhatsApp * Develop **UX/UI copywriting** for digital products * Craft microcopy: CTAs, notifications, onboarding flows **Storytelling and Conversion Optimization*** Define high-converting storytelling frameworks and content structures * Collaborate with Dev and Design teams to implement web and landing page improvements * Conceptualize campaigns aligned with product launches and business goals * Develop narratives reinforcing "From Zero to Hero" * Collaborate with Hero Films to ensure word-image harmony **AI-Driven Innovation*** Implement generative AI workflows to scale content production * Design AI agents for messaging automation * Experiment with new tools applied to copywriting Requirements **What Makes You a Great Fit*** **3+ years of experience** in advertising copywriting or performance marketing * **Solid email marketing experience**: campaigns, automations, and optimization * **CRO optimization experience**: writing conversion-focused landing pages, websites, and VSLs * Portfolio featuring **high-impact campaigns** for recognized brands * Experience with **CRM/email marketing platforms** (HubSpot, ActiveCampaign, Brevo) * Persuasive writing across multiple formats * **Analytical mindset**: decision-making grounded in data and conversion metrics * Genuine curiosity about **technology and AI** * Disruptive thinking and proactivity **Bonus Points For*** Experience with **generative AI** (ChatGPT, Claude, Midjourney) * Knowledge of **AI automations and agents** * Advanced **HubSpot** expertise * **UX/UI copywriting** and product optimization * **VSL scripting** and conversion-oriented audiovisual formats * Background in **edtech, fintech, or digital products** * Interest in cryptocurrencies, trading, or financial markets * Experience with **testing and analytics tools** (Hotjar, Google Optimize, VWO) **Why Join Learning Heroes?** **Real Impact** What we do helps thousands of people reinvent their careers and master the technologies of the future. **Bold Ideas (Welcome!)** Here, ideas are questioned, proposed, and tested—great ideas never stay in a drawer. **A Team That Adds Up** You’ll work alongside talented, thoughtful people in a positive environment where genuine collaboration truly matters. **Real Growth** Learning is part of the job—you’ll have access to internal training and real opportunities for advancement. **Flexibility Without Pretense** Flexible schedules and work models built on trust and responsibility. **Andorra, If You’re Interested** If you’d like to relocate, we’ll support you through the entire relocation process. **Role Details (The Important Stuff, Beautifully Told)*** **Start Date:** Whenever you’re ready—but if it’s tomorrow, even better. * **Location:** Barcelona or Andorra. * **Contract Type:** Employment contract if you reside in—or are willing to relocate to—Andorra; Freelance contract if you reside outside the Principality of Andorra. * **Working Hours:** 40 hours/week with flexible schedule **And Before You Go…** If you don’t meet 100% of the requirements, take a breath. Heroes don’t start knowing how to do it all. If this role resonates with you, inspires you, or you can imagine growing here… click and apply. The worst that could happen is that we end up absolutely delighted with you. Location (Hybrid)