Growth/Go-to-Market Specialist

Description

Job Summary: We are looking for a Growth/Go-to-Market Specialist to design and execute launches and webinars that attract new students and maximize conversion. Key Highlights: 1. Real impact: helping thousands of people professionally reinvent themselves. 2. Genuine growth: learning, internal training, and career evolution. 3. A collaborative team: you’ll work with talented people in a great atmosphere. Location **Barcelona, Barcelona, Spain (Hybrid)**Experience **4 Years of Experience** Description **Let’s start at the beginning:** At Learning Heroes, we were born to break away from “business as usual.” We realized traditional pathways no longer fit a world changing every day—so we decided to build our own. We empower people through practical, transformative learning experiences in key technologies such as Artificial Intelligence, Crypto \& Blockchain, and Trading. Here, we don’t believe in empty theory or learning without real impact; we believe in action, community, and continuous growth. We’re looking for curious, talented individuals eager to leave their mark—and help us build a new way of learning and shape the future of education. **And this is where you come in…** We’re seeking a Growth/Go-to-Market Specialist to help us design and execute student-acquisition-focused launches and webinars. If you’re motivated by combining analysis, creativity, and execution—and enjoy seeing how a well-thought-out campaign translates into leads, conversions, and real impact—you’ll find the right environment here. **About the Role** The Marketing team plays a pivotal role in Learning Heroes’ growth and in how we connect with our global community. As a Growth/Go-to-Market Specialist, your focus will be on designing, executing, and optimizing launch and webinar campaigns—ensuring every action directly impacts lead generation and enrollment conversion. This role blends analytical thinking with creative judgment: you’ll serve as the bridge between paid media strategy, copy and ad creative development, and performance metric analysis to make data-driven decisions. **What You’ll Do (or, better yet, What You’ll Enjoy)*** Design and lead launch and webinar strategies to drive awareness and conversion. * Collaborate with media buyers to ensure advertising campaigns align with the creative proposition. * Create and oversee copy, hooks, scripts, and advertising assets (video, image, text) for ads and digital environments. * Analyze performance metrics (CTR, CPA, ROAS) to make results-oriented creative decisions. * Experiment with new sales angles, formats, and messaging to improve campaign effectiveness. * Coordinate with design, content, and product teams to ensure brand consistency and effectiveness. * Ensure webinars have an optimized funnel: from registration to post\-event conversion. * Stay up to date on paid media trends, creative formats, and social media virality. Requirements **What Makes You a Great Fit****Hard Skills*** Minimum 4\-5 years of experience in growth marketing, e\-commerce, or paid media—with emphasis on advertising creativity. * Advanced knowledge of campaigns on Meta Ads, Google Ads, or other relevant platforms. * Direct experience in copywriting and creation of advertising assets (ads, hooks, storytelling). * Ability to interpret performance metrics and translate data into creative decisions. * Prior experience running product launches and webinars focused on acquisition and conversion. * Familiarity with conversion funnels and paid media (expertise in algorithms isn’t mandatory, but understanding organic and paid logic is essential). **Soft Skills*** Hybrid mindset: both analytical and creative. * Excellent written and verbal communication skills. * Editorial sensitivity and appreciation for narrative. * Ability to thrive in dynamic environments with multitasking and tight deadlines. * Proactive, curious, and innovative attitude. **Why Join Learning Heroes?** **Real Impact** What we do helps thousands of people professionally reinvent themselves and master future technologies. **Bold Ideas (Welcome!)** Here, ideas are challenged, proposed, and tested—great ideas never sit in a drawer. **A Collaborative Team** You’ll work alongside talented, thoughtful people in a great atmosphere—where real collaboration truly matters. **Genuine Growth** Learning is part of the job—you’ll have access to internal training and real opportunities for advancement. **Flexibility Without Pretense** Flexible schedule and work model, grounded in trust and responsibility. **Andorra, If You’re Interested** If you’d like to relocate, we’ll support you throughout the entire relocation process. **Role Conditions (The Important Things, Beautifully Stated)*** **Start Date:** Whenever you’re ready—but if it’s tomorrow, even better. * **Location:** Barcelona or Andorra. * **Contract Type:** Employment contract if you reside in—or are willing to relocate to—Andorra; Freelance contract if you reside outside the Principality of Andorra. * **Working Hours:** 40 hours per week, with flexible scheduling. **And Before You Go…** If you don’t meet 100% of the requirements, take a breath. Heroes don’t start knowing how to do everything. If this role resonates with you, inspires you, or you can picture yourself growing here… click and apply. The worst that could happen is that we end up absolutely delighted with you.