**Basic Infomation** Department: Alibaba Group Degree: Bachelor Work Experience: 3 year **Job Description** \- Report to Marketing Director on day to day basis. \- Develop and execute a social media strategy to drive engagement, retention, and brand visibility. \- Lead and mentor the internal social media team. \- Manage external social media agencies, ensuring alignment with strategy, content quality and performance goals. \- Coordinate product launches and promotional campaigns, providing support to the paid social team as needed. \- Design and oversee programs for brand ambassadors, KOLs and content creators to maximize impact on the community and brand. \- Develop strategic partnerships and collaborations to increase marketplace visibility. \- Track and analyze social media performance metrics (KPIs, engagement, traffic, community growth) and recommend improvements. \- Stay up\-to\-date with social media trends and best practices in e\-commerce. \- Manage the social media budget, ensuring efficient allocation of resources for campaigns, content creation, agency fees, and collaborations.**Position Requirement** \- 2 to 3 years proven experience leading social media for e\-commerce or marketplaces toward 2C target audience. \- Experience managing external agencies and coordinating internal social media teams. \- Hands\-on experience with ambassador programs, KOLs, content creators, and partnerships. \- Budget management experience, including planning and tracking spend for campaigns and collaborations. \- Strong analytical skills to interpret data and optimize social media strategies. \- Excellent leadership, communication, and stakeholder management skills. \- Creativity to develop campaigns and content that resonate with the community and users.