Adobe Customer Journey Analytics Engineer

Description

Summary: This role involves crafting memorable digital experiences by implementing, customizing, and maintaining Adobe solutions for tag management, data engineering, and personalization, while ensuring data governance. Highlights: 1. Create memorable digital experiences for leading brands 2. Empowered to make an impact with Holacracy at core 3. Inclusive culture blending startup spirit with global stability **What makes Cognizant Netcentric a great fit for you?** At Cognizant Netcentric, we create memorable digital experiences for the worlds leading brands. We are a diverse, global community of 1,500\+ Adobe experts working across countries, cultures, and technologies. Our inclusive culture blends the entrepreneurial spirit of a startup with the stability, resources, and learning opportunities of a global organisation. With **Holacracy** at our core, every individual is empowered to make an impact. **What you will do in this role:** ---------------------------------- **Tag Management \& Analytics** * Implement and customize Adobe Launch configurations including rules, extensions, and data elements. * Deploy Adobe Experience Platform Events using Web SDK and ensure robust data quality. * Work with data layer specifications including design, implementation, and consumption across digital properties. * Develop and troubleshoot JavaScript\-based solutions including DOM manipulation and custom tracking logic. * Work with HTML, CSS, and jQuery to support tagging and personalization requirements. * Apply software engineering best practices including iterative development, version control, and documentation. **AEP \& Data Engineering** * Implement Adobe Web SDK integrations across web properties, ensuring accurate and scalable data collection. * Design and maintain XDM schemas aligned with business requirements and AEP best practices. * Configure and validate data ingestion workflows within Adobe Experience Platform. * Support Customer Journey Analytics implementations including connection setup, dataset mapping, and validation. **Personalisation \& Optimisation** * Implement Adobe Target activities including A/B tests, personalization experiences, and audience\-based targeting. * Collaborate with marketing teams to translate personalization strategies into technical execution. * Ensure proper integration between AEP, Target, and Analytics for end\-to\-end experience delivery. **Cross Functional Collaboration** * Partner with analytics, marketing, and engineering teams to understand requirements and deliver scalable solutions. * Participate in code reviews and QA processes to ensure high\-quality deployments. * Support troubleshooting and debugging across the Adobe Experience Cloud stack. **Data Governance \& Consent Management** * Implement and maintain consent management integrations (e.g., CMP tools) with Adobe Experience Platform and Web SDK. * Ensure all data captured aligns with client's privacy standards, regulatory requirements (e.g., GDPR), and internal governance policies. * Configure consent signals and enforce them across Adobe solutions (Analytics, Target, AEP, CJA). * Support identity governance, including pseudonymization, anonymization, and identity stitching considerations. **Required Skills \& Experience** --------------------------------- * Operational experience with Adobe Launch (Tag Management). * Hands\-on experience with Adobe Experience Platform including Web SDK and XDM schema design. * Hands\-on experience in configuring Customer Journey Analytics Data connections and Data views * Experience in designing and creating Dimensions, Metrics in CJA * Experience implementing Adobe Target for testing and personalization. * Experience with server\-side tagging or edge\-based data collection * Exposure to CDP or identity resolution concepts * Understanding of consent management platforms (CMPs) and privacy\-compliant data collection. * Familiarity with data governance frameworks, data classification, and regulatory compliance (e.g., GDPR) * Familiarity with Adobe Experience Platform data governance features (labels, policies, enforcement). * Basic understanding of API integrations * Experience working in agile environments * Strong JavaScript, HTML, CSS, and jQuery skills with comfort manipulating the DOM. * Good understanding of browser technologies including debugging tools and performance considerations. * Experience with data layer design and consumption (e.g., JSON, event\-driven models). * Understanding of digital marketing and analytics concepts such as attribution, segmentation, and KPIs. * Familiarity with software engineering principles including iterative development and version control. **At Cognizant Netcentric you get:** * Permanent contract * 30 working days of vacation * Flexible working hours * Recognition bonus system * Private health insurance * Apple work equipment * WFH equipment \+ welcome package * WFH monthly expenses compensation * Access to Udemy courses * Adobe certification * Sponsored gym membership * Tax\-free benefits (ticket restaurant, kindergarten and transport) * A dynamic and international team * Everyone has a voice; we are a Holacracy organisation