Description
Summary:
This role involves being the primary contact for prospects, owning the top of the sales funnel, and collaborating with leadership to refine messaging and build scalable pipelines.
Highlights:
1. Opportunity to shape client growth and impact product, process, and positioning
2. Direct collaboration with founders and high ownership in a fast-growing startup
3. Clear and fast path to an Account Executive role based on performance
**About Valeria**
Valeria is building the future of HR and payroll in Spain. We're an AI\-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works — moving from manual, error\-prone processes to intelligent automation.
We're a fast\-growing startup backed by top investors, disrupting a €5B\+ market that's still stuck in spreadsheets and legacy software.
**The Role**
You'll be the first human touchpoint for prospects at Valeria. Marketing brings them into the funnel—you're the one who opens the real conversation. You'll own the top of the funnel: researching accounts, running outbound sequences, qualifying leads, and booking the meetings that turn interest into revenue.
This isn't a passive role. You'll work directly with the AE and founders to figure out what messaging works, which verticals convert, and how to build a pipeline that scales. If you perform, the path to AE is real and fast.
**What You'll Do**
Be the first point of contact for inbound leads and outbound prospects—primarily in hospitality, logistics, events, and agriculture
* Run personalized outbound sequences across cold calls, LinkedIn, and email—not templated spray\-and\-pray
* Qualify leads based on ICP criteria and book meetings for the AE
* Work closely with marketing and the AE to align on messaging, targeting, and what resonates with buyers
* Test and iterate on outreach strategies—share what works, kill what doesn't
* Keep CRM data clean and accurate so pipeline is always trustworthy
* Feed market insights back to the team: objections, competitor mentions, buying signals
**Who You Are**
**Required:**
* 1–2 years of experience in sales, BDR, or a customer\-facing role—we care more about drive than years
* Excellent communication skills in Spanish—you can open doors, handle objections, and build rapport fast
* Hunter mindset: curious, resilient, and motivated by hitting targets
* Comfortable with rejection—you treat every "no" as data, not a defeat
* High ownership and bias to action: you don't wait to be told what to do
**Highly Valued:**
* Catalan fluency (many of our target customers are Catalonia\-based)
* English proficiency (useful for internal communication and future expansion)
* Experience selling or working in HR, payroll, or operations\-heavy environments
* Familiarity with tools like HubSpot, Salesforce, Apollo, or similar
* Background in high\-turnover industries (hospitality, logistics, staffing)—you understand the pain we solve
**What makes you a great fit:**
You get energy from picking up the phone. You write outreach that actually gets replies—because it's specific, relevant, and human. You're coachable but don't need hand\-holding. You want to grow into a closing role and you know this is the best way to get there. You care about the problem Valeria is solving, not just the quota.
**What We Offer**
* Competitive compensation: €25,000 (fix) \+ €10,000 (variable) gross salary
* Free lunch when you're at the office (thanks to Nora)
* Flexible remuneration with Coverflex
* Flexibility: Hybrid setup (HQ in Barcelona), 60 days/year remote work from anywhere
* Unlimited PTO — take the time you need, no counting days
* Mission\-driven work: Transform how payroll and HR are done in Spain — solve real problems for real businesses and their employees
* Founding team impact: Join early enough to shape how we serve and grow our client base
* Ownership and autonomy: Direct collaboration with founders, your voice matters in product, process, and positioning decisions
* Modern culture: We care about client outcomes, honest feedback, and building things that actually work
**Why Join Valeria Now?**
* Timing: We're past the idea stage with real customers and revenue, but early enough that you'll define how we scale
* Market opportunity: €5B\+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painful
* Product\-market fit: We're solving a painful, expensive problem with a product customers actually love