PR Lead

Description

As PR Lead, you own external communications: the narrative, the earned media programme, executive and founder positioning, reputation and crisis communications, and the events programme. The shape of this role is specific. A substantial monthly agency retainer already exists — your job is not to replace it but to run it: set the narrative, direct the agencies against it, hold them to outcomes, and cut what does not deliver. Three things you own personally rather than through an agency: founder and executive positioning, crisis communications, and the judgement call on what we say and when. Responsibilities* + Own the global PR narrative: priority markets, priority media, narrative pillars, and a realistic 6\-month coverage ambition. + Run the agency portfolio as an accountable programme: briefs, KPIs, monthly review, consolidation of overlapping scopes, and the decision to renew or exit. + Own the news pipeline: identify, shape and land stories from product launches, milestones, data, partnerships and category commentary — and make sure agencies are fed with news rather than asked to invent it. + Own founder and executive positioning directly: speaking platforms, keynotes, podcasts, op\-eds, LinkedIn, awards and rankings. + Own reputation and crisis communications directly: risk map, holding statements, escalation protocol, spokesperson training — coordinated with Legal, Compliance and the SERM/ORM function. + Build and maintain your own senior media relationships in priority outlets, independent of agency access. + Own the events and side\-events programme with the Event Manager: which conferences, what we do there, what we get out of it. + Align every external message with the brand platform and product narratives; act as final gatekeeper on what leaves the building. + Build the media narrative for a regulated and often misunderstood category, in coordination with Compliance. + Define and report PR KPIs: quality of coverage against a defined tier list, share of voice, message pull\-through, executive visibility, and cost per outcome across the agency portfolio. **Requirements** * 6\+ years in PR or communications, including direct experience running external agencies as the client and holding them to results. * Demonstrable tier\-1 business, financial, fintech or crypto coverage you personally shaped or secured. * Real crisis communications experience in a scrutinised or regulated category — you have handled something serious, not read about it. * Track record of founder or executive comms: building a credible public voice from a low base. * Excellent news judgement and a very high standard of written English. * Experience with major event and conference programmes, sponsorship and partnership communications. * Comfortable working with Legal and Compliance on sensitive external communications. * Commercially literate about agency spend: you can read a retainer, judge whether it is earning its cost, and say so. * Fluent English. **Nice to Have*** Crypto or digital assets media experience. * Additional languages relevant to priority markets. **Benefits** * Professional growth: support for courses, conferences, and English learning (up to 100% coverage). * Work\-life fit: remote or hybrid format with flexible hours across international teams. * Paid leave: up to 20 vacation days \+ 8 company holidays \+ 5 personal days per year * Recognition programs: structured performance reviews and team awards. * Team culture: retreats in international locations (for example, company apartments in Cyprus).