Marketing and Communications Technician

Description

DESCRIPTION At Ballesol, we have been supporting older adults for over 40 years with a care model grounded in dignity, respect, and human quality. With more than 55 centers and a team of over 4,500 professionals, we know that excellent care always begins with the people who make it possible. We are currently seeking to hire a Marketing and Communications Technician to contribute to the company’s brand positioning, commercial acquisition, and digital reputation through the execution and optimization of marketing, communication, and content-generation initiatives. **What will be your mission?** Reporting to the Marketing and Communications Manager, you will be responsible for executing and optimizing the company’s digital marketing and communication activities, contributing to the visibility of our centers, attracting potential customers, and strengthening our online reputation—all while ensuring communications align with Ballesol’s caregiving values. **Responsibilities** * Execute digital marketing campaigns on search engines, social media, and other online channels. * Manage and optimize digital advertising campaigns targeting acquisition, awareness, and conversion. * Create, adapt, and publish content for websites, blogs, social media, email marketing, and other digital channels. * Develop and maintain editorial calendars aligned with corporate objectives, in coordination with partner agencies. * Produce written, graphic, and audiovisual content reflecting the company’s activities and values. * Monitor the company’s and centers’ digital reputation by tracking reviews, comments, and online mentions. * Collaborate with center teams to identify and promote relevant activities, events, and initiatives. * Support local SEO efforts and digital visibility of centers, as well as employer branding initiatives. * Prepare periodic activity, performance, and results reports, track KPIs, and propose improvements. * Identify and escalate potential reputational incidents detected in digital environments. * Ensure compliance with data protection regulations and image rights when creating and disseminating content. **What are we looking for in you?** * University degree in Marketing, Advertising, Communications, Journalism, or related fields, plus complementary training in Digital Marketing, Social Media, Digital Communications, or related areas. * Minimum 3 years of experience in digital marketing, communications, or content creation roles. * Experience managing digital advertising campaigns (Google Ads, Meta Ads, or other platforms). * Knowledge of SEO, digital analytics, and web content management. * Proficient use of design and content creation tools. * Intermediate-to-advanced proficiency in Excel and reporting tools. * Prior experience in the socio-healthcare, health, residential, or services sectors is desirable. **What do we offer you?** * Integration into an established and continuously evolving corporate department at our Central Offices in Plaza de España (Madrid). * Start date in September. * Hybrid work model, with one day of telecommuting per week. * Full-time schedule: Monday to Thursday, 9:00–17:00; Friday, intensive shift from 9:00–15:00. * Opportunity to participate in projects with direct impact on the company’s visibility, reputation, and growth. * Purpose-driven work environment where your role directly impacts the quality of life of older adults. * Continuous training and professional development opportunities, along with additional benefits as part of Grupo Santalucía. *At Ballesol, we foster an inclusive, respectful workplace free from any form of discrimination. We value diversity in all its forms and guarantee equal opportunities throughout our selection processes—regardless of gender, age, ethnic origin, sexual orientation, gender identity, religion, disability, or other personal characteristics. We believe that a diverse and committed team is essential to delivering high-quality, human-centered care to our residents.* REQUIREMENTS * University degree in Marketing, Advertising, Communications, Journalism, or related fields, plus complementary training in Digital Marketing, Social Media, Digital Communications, or related areas. * Minimum 3 years of experience in digital marketing, communications, or content creation roles. * Experience managing digital advertising campaigns (Google Ads, Meta Ads, or other platforms). * Knowledge of SEO, digital analytics, and web content management. * Proficient use of design and content creation tools. * Intermediate-to-advanced proficiency in Excel and reporting tools. * Prior experience in the socio-healthcare, health, residential, or services sectors is desirable.