DESCRIPTION **Media and Marketing Analyst** -------------------------------------------------- Movistar Prosegur Alarmas Madrid, Community of Madrid, Spain (Hybrid) Save Movistar Prosegur Alarmas (MPA), a joint\-venture between Telefónica and Prosegur, is a leading provider in Spain’s alarm sector, delivering trusted security solutions for homes, businesses, and commercial establishments—powered by the market’s most advanced technologies. MPA currently serves a customer base of 600K, more than doubling since the JV’s establishment in 2020\. Join an environment where marketing decisions are driven not by intuition, but by data. We seek an analytical professional with media experience to contribute to advanced measurement projects, campaign optimization, and Marketing Mix Modeling. We are looking for a Media and Marketing Analyst to join our Marketing team, reporting directly to the Advertising Manager. This role strongly emphasizes advertising campaign planning, management, and analysis, as well as data- and KPI-driven optimization. What will be your mission? Support strategic marketing decision-making through campaign analysis, media investment optimization, and generation of actionable insights that drive business impact. Key responsibilities * Planning, execution, and monitoring of ATL (TV, radio, print, digital) and BTL (tactical activations, performance digital) campaigns. * Coordination and monitoring of media agencies and external partners. * Campaign performance analysis and preparation of performance reports. * Monitoring and optimization of marketing KPIs (ROI, ROAS, CPA, reach, frequency, etc.). * Support in defining media strategy and budget allocation. * Participation in advertising effectiveness measurement projects using advanced modeling techniques. * Cross-functional collaboration with brand, business, data, and digital teams. Requirements * Prior experience in a media agency or similar environment (strategy, planning, or analysis). * Solid knowledge of ATL and BTL media. * Strong analytical capabilities and experience handling and interpreting data. * Advanced proficiency in Excel and BI / reporting tools. * Experience with or exposure to Marketing Mix Modeling (MMM) is a plus. * Ability to translate data into strategic recommendations. Key competencies * Analytical, results-oriented profile. * Proactivity, initiative, and ability to propose solutions. * Interest in marketing, media trends, and emerging measurement methodologies. * Ability to collaborate in teams and manage multiple projects. * Strong communication and presentation skills. What do we offer? * Join a dynamic, data-driven team. * Participate in strategic marketing and advanced measurement initiatives. * Professional development within an innovative company. * Competitive fixed salary based on profile \+ annual bonus. * Hybrid remote work arrangement. Apply now and become part of a team where marketing decisions are made with data.
David Muñoz
Indeed · HR
David Muñoz
Indeed · HR
