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Job Summary: We are seeking a senior strategic/tactical SEO professional with advanced technical expertise in Expertise, Authoritativeness, Trustworthiness (EEAT) and Your Money or Your Life (YMYL), to ensure that the brand’s semantic infrastructure and content ecosystem are recognized by generative search engines (AIs) as the primary source of truth. Key Highlights: 1. Leadership in tactical and strategic SEO with a focus on EEAT and YMYL. 2. Collaboration with data analytics, marketing, and brand development teams. 3. Opportunity to work at a Great Place To Work® with a hybrid work model. Accenture, recognized as a Great Place To Work®, is a global leader in professional services, helping leading enterprises, public administrations, and other organizations worldwide develop their core digital capabilities, optimize operations, accelerate revenue growth, and improve citizen services—delivering tangible value at speed and scale. We are seeking a strategic/tactical professional with advanced technical expertise focused on Authority and Trust (EEAT \+ YMYL). Their responsibility is to ensure that the brand’s semantic infrastructure and content ecosystem are recognized by generative search engines (AIs) as the primary source of truth. They bring a technical and methodological perspective that translates brand positioning into authority signals for search engines and LLMs, maintaining high trust standards in critical topics (YMYL) and optimizing brand perception against new algorithms. **Responsibilities:** * Develop the YMYL and EEAT Matrix across multiple digital teams and channels, classifying and optimizing ranking factors based on their impact on financial decisions. * Define digital authority guidelines to optimize perception across owned, earned, and paid channels. * Advocate for EEAT as a fundamental skill within content creation and product teams. * Audit and ensure semantic health of digital assets for accurate interpretation by AIs. * Collaborate with data analytics, marketing, digital sales, and brand development teams to identify authority gaps versus competitors in generative environments (AIs). \#LI\-EU **Requirements:** * Senior SEO profile with \+5 years of experience leading tactical and strategic SEO initiatives. * Expert-level experience in E\-E\-A\-T and Google Search Quality Guidelines. * Solid knowledge of information architecture, structured data (Schema), and knowledge graphs. * Ability to design operational tools and methodologies (Frameworks). * Technical understanding of how generative search engines and LLMs operate. * Analytical mindset and ability to translate complex algorithmic concepts into practical guidance. * Leadership capability across multiple teams. * Knowledge of SMO and ASO strategy and optimization. * Proficiency with SEO tools such as GSC, Semrush, Majestic, Screaming Frog SEO. * Strong analytical skills and ability to generate insights using tools like Adobe Analytics, Looker Studio, and Google Analytics. * Familiarity with prompt-tracking tools such as Profound and Schunch IA. At Accenture—a company recognized as a Great Place To Work®—we champion a hybrid work model that, powered by technology and our facilities, enables us to maintain the essential human connection required to collaborate effectively with our teams and clients. This connection helps sustain our inclusive and diverse culture—and makes us, according to Refinitiv, the most diverse company in the world. Additionally, we offer you other benefits such as: * Health, life, and accident insurance * Medical services and wellness programs * Flexible compensation program and stock purchase plan * Flexibility programs (flexible hours, additional days off, vacation time, etc.) * Individualized learning path * Sustainability programs and Accenture Foundation * Employee networks for diversity * Other benefits: Bankinter office with special conditions and profit sharing
