Marketing and Communication Manager

Description

Job Summary: We are seeking a creative, strategic, and digitally savvy leader to drive the hotel’s marketing and communication efforts, strengthening brand identity and increasing direct reservations. Key Highlights: 1. Lead the hotel’s marketing and communication strategy. 2. Drive brand positioning and growth in direct bookings. 3. Develop innovative digital marketing and branding projects. **Description:** ---------------- **Are you passionate about marketing, communication, and the digital world?** **Are you motivated to build brands, connect with people, and create memorable experiences?** At our hotel, we are looking for a creative, strategic, and digitally oriented professional to lead the Marketing and Communication department, enhancing brand positioning and growing our direct bookings. If you enjoy combining strategy, creativity, analysis, and teamwork, this could be your next professional challenge. **What will you do in this role?** You will be responsible for leading and developing the hotel’s marketing strategy, working directly with Management and coordinating closely with the Sales team. **Your key responsibilities will include:** Strategy and Positioning Design and implement the hotel’s overall marketing strategy. Build and strengthen brand identity across all channels. Analyze market trends and identify new growth opportunities. Digital Marketing and Communication Define and execute the social media strategy (organic and paid). Create compelling content (text, images, and videos) for campaigns and social media. Oversee the website and other digital channels to optimize user experience and direct booking conversion. Campaigns and Visibility Plan and supervise advertising campaigns, promotions, and special initiatives. Collaborate with media outlets, travel bloggers, and influencers to enhance the hotel’s visibility. Coordinate photo shoots and audiovisual production. Reputation and Community Manage and optimize the hotel’s online reputation. Engage with guests and the digital community on social media. Identify and develop a network of brand ambassadors. Management and Analytics Analyze campaign performance and optimize return on investment. Manage the marketing budget efficiently. Optimize the hotel’s CRM to improve customer segmentation and loyalty. Internal Communication and Sustainability Support the HR department in internal communication. Promote the hotel’s sustainability best practices across all channels. **Requirements:** --------------- **What are we looking for?** **We would like to welcome someone who:** Holds a degree in Marketing, Advertising & PR, Business Administration, or a related field. Has advanced English proficiency. Has prior experience (minimum 2 years) in marketing, preferably within the hospitality or tourism industry. Has experience in e-commerce, social media, and digital tools. Possesses knowledge of branding, communication, and design. **And above all, someone who is:** Analytical and organized Creative and proactive An effective communicator Results-oriented A strong team player **What do we offer?** The opportunity to lead the hotel’s marketing and communication function. Active participation in the brand’s growth strategy and positioning. A dynamic, creative, and collaborative work environment. Opportunities to develop innovative digital marketing and branding projects. A role with direct impact on guest experience and the hotel’s reputation. **Would you like to join our project?** If marketing, communication, and the hospitality industry excite you—and if you want to leave your mark on a distinctive brand—we’d love to meet you.